The fastest-growing sport in the US isn’t winter fat biking, off-course golf, or alpine touring. It’s Pickleball, and it’s HUGE. Participation has grown over 171% in the past four years, and with very good reason. Unlike so many other competitive sports, you don’t need to be in killer shape to enjoy it and be good at it. It’s the reason baby boomers love it, and why there are now - get this - over 36.5 million players (known as “picklers”) in the US alone. And they have almost 11,000 locations to choose from.

Without great UGC video filmers doing what you want, nothing’s going to get produced. But there are so many traps just waiting around the corner. The influencers with egos so big they can’t take any form of direction. The employees too busy with other work to listen to your requests. The fans and volunteers with a life that doesn’t revolve around your project schedule.

User-Generated Content transcends other content and is crucial to have in your content strategy. Make sure you use it for these four pillars of your business.