Small Video Production Budgets Are No Longer a Big Deal
“Not only has the virus struck cities and economies across the world, it has also attacked already-thin video production budgets.”
Over the last few years, dwindling production budgets, paired up with the explosive growth of social and other media options, has forced content creators to produce a lot more for a lot less. Everyone has come to accept this as “the new normal.”
But now, thanks to COVID-19, times have gotten quite a bit more challenging. Not only has the virus struck cities and economies across the world, it has also attacked already-thin video production budgets. Welcome to “the newer normal.”
So how does one make quality video content with an even more microscopic budget?
They focus on the latest and greatest technology.
Innovative video production tools, such as Cinebody, can turn anyone with a smartphone into a filmmaker, and any brand, production company, or ad agency into a full-fledged, content-creation machine. Thanks to a convenient, cloud-based platform, anyone in the world can capture the high-quality footage you want, without you having to travel the globe with an army of production people.
While cutting down on travel expenses is one huge advantage of this type of technology, the following will go a long way toward ensuring top-end production value.
Remote Direction
You are in control, even if you’re on a different continent. Direct your filmers (whoever you choose) from the cloud with your shot list. Even set your preferred camera settings on their smartphones to ensure you get the quality you need.
iPhone Camera Quality
When it comes to the quality of footage, the updated iPhone SE is a game-changer. With the ability to film at 60 frames per second (FPS), this device delivers remarkable clarity and smoothness. The best part? It comes at an affordable price point, starting at just $400. In fact, for the cost of a single RED camera, you could acquire 100 iPhone SEs and distribute them among your videographers, regardless of their location.
Auto Upload
But no matter which device you choose, the key is that it has a high-quality camera AND is connected. So the footage captured will automatically upload to the cloud, raw and uncompressed, and can be immediately downloaded for editing. So there’s no need to invest in digital imaging technicians (DITs), lug around bulky hard drives, or hire people to lug around those bulky hard drives for you.
These amazing tools won’t just help you save money, they’ll help you create the type of user-generated content everyone’s growing accustomed to. Content like the ads we’re seeing produced by socially distanced teams over Zoom, or TV shows being shot by quarantined late night hosts in their homes. And with every video production software upgrade, comes a new opportunity to increase the already high-quality output.
Now is the time to embrace the endless innovative possibilities that "the newer normal" presents. By leveraging cutting-edge technology, even with small video production budgets, you can continue to deliver high-quality content that resonates with your audience. Adapt, thrive, and elevate your video production game to new heights in this ever-changing landscape.
