How a Fly-Fishing Video Contest Used Anglers to Film a Two-Day Event

Whether you’re an avid fishing enthusiast or have never cast a line in your life, the Mile High 25 is one incredibly entertaining tournament to watch.

Over the course of two days, fly fishers travel all over Colorado for the contest run by local fishing shop Anglers All. The goal: to catch-and-release 25 different species of fish. And the proof of each catch is captured on video and submitted to the judges in real time.

On the surface, it may appear to be an angler's nightmare—an overwhelming influx of video clips pouring in at all hours, needing to be organized and tallied to determine the points for each team. However, during this year's Mile High 25 tournament, a remarkable solution emerged. The organizers implemented Cinebody, a game-changing platform that turned what could have been a logistical nightmare into a roaring success.

On the surface, it seems like a logistical nightmare. Hundreds of video clips submitted at all hours of the day and night, all needing to be corralled while the points for each team are tallied. However, this year Mile High 25 used Cinebody for the tournament and it was a roaring success.

The 2019 Mile High 25: Part 1 of 3

A two-day adventure captured on over 620 video clips

Reeling in the fish on the Mile High 25 list is no easy feat, but organizing the tournament and capturing all the action was made effortless with the Cinebody app. Its unique functionality and user-friendly interface proved to be a perfect fit for this exciting event, especially when it came to creating fly fishing video clips.



“I’ve never seen anything quite like it,” said Davis James, Media and Marketing Director for Anglers All. “We used the shot list to create categories for the video submissions, which made it incredibly easy to keep track of the teams, the points, and the leaderboard. The clips were flying in! And we were also able to automatically post the best clips to social media instantly, keeping our fans engaged throughout the whole event.”

The video clips that were pushed to social media were an instant hit. As they were filmed by the anglers themselves they were authentic, entertaining, and connected with the audience in a way traditional video just cannot do.

The 2019 Mile High 25: Part 2 of 3

“Our key sponsors loved those clips, and the access to all of the content. It was unlike any event they ever sponsored, and really helped to distinguish it,” continued Davis. “Now we have a ton of video to use to promote next year’s Mile High 25, and we didn’t even have to hire a camera crew.”

You can see some of the great footage captured by the teams at the Anglers All Instagram page. Davis was so thrilled with the ease of the whole operation, and the quality and quantity of the video footage, that he’s planning to use Cinebody again in 2020. And as video scavenger hunts are a growing trend due to the power and reach of social media, it’s something more brands should definitely consider.