See How Icelantic Skis is Using UGC to Increase Brand Engagement

You might’ve read about how Icelantic Ski’s teamed up with Jeep, Zeal Optics and Cinebody to create an interstate scavenger hunt designed to let consumers on the action and generate mountains of brand impressions. Watch the video above for a deep dive into their strategy and for some insight on the newest way to market your brand on social media.