How to Use Cinebody and UGC in Ways You Never Imagined
User-Generated Content (UGC) and remote video production have taken a massive leap in popularity in the last few years, and with good reason. The benefits of this kind of content creation, from quick-turn and low costs, to global use and real authenticity (which is increasingly in demand due to the fraud issues with social media), are making it hard for traditional video production to compete. In fact, when you factor in expenses, time, versatility, and reach, it’s not even close.
As one of the first video collaboration tools to hit the market, we’ve seen countless ways that Cinebody has been, and can be, utilized. In fact, in the majority of cases our clients come to us with a specific request before realizing they can pivot and use Cinebody for a multitude of other projects.
And within this multitude of uses, we’ve seen four key areas in which Cinebody can be leveraged. Whether you’re a big brand or just starting out, a music act or sports establishment, or you’re part of the education and/or charitable sectors, you’ll quickly find that any of these pillars can easily apply to your content strategy:
Internal communications
You can be a business the size of Apple or Google, or more modest in scale, but you need to be able to reach out to your employees and new recruits. From company culture videos and morale-boosting events, to training videos and making your global organization feel like a tight-knit team, Cinebody can be quickly and easily deployed to get the content you need.
One of the huge benefits of the software is that there are none of the usual barriers your organization would have to overcome with traditional filming. For example, a series of culture and “getting to know you” videos featuring your employees in offices around the world would be a behemoth of a project. Locations, travel, coordination, file sharing, editing, and equipment rental costs would cripple the project before it got off the white board. With Cinebody, every employee in every office can become the filmer for your internal communications videos just by downloading the app to their smartphones, following a shot list you devise, and uploading raw footage for instant use. It’s a technique that has been utilized by the Aggie Network, Plexus Worldwide, and the ISEP.
Social production
Social is one of the words of the decade. If a brand doesn't have a presence on social media it may as well hang it all up and go home. That’s because social, when done correctly, is very effective and doesn’t have to cost the earth.
By using your ambassadors, fans, and influencers to create content for you, you effectively put the camera in the hands of the real experts. They often know even more about your products and services than you do. They also know what they like to see, and what fans and ambassadors just like them are looking for. By leveraging your fans in this way, you can create an army of content creators around the world. And all it takes is Cinebody, a solid strategy, and some carrots (giveaways, schwag, meet ‘n’ greets) to bring the crew you need on board.
It worked brilliantly for the TV series “Dispatches From Elsewhere,” as well as for One Republic and even a local fly fishing competition. If you think it, Cinebody can usually do it.
OneRepublic - Better Days
Production
The video production world has been split into two realities - BC (before COVID-19) and AC (after COVID-19). If you work in video production, or have spent any time utilizing film crews, you’ll know of the massive impact the virus has had, and will continue to have for the foreseeable future.
As the world continues to embrace working remotely, you can tap into Cinebody to ensure that valuable content can continue to be created despite tougher restrictions. That includes:
Footage that has a lightning-fast turn, like a 48-hr film festival.
Promotional video that is essential to keep the business afloat, such as tourism marketing.
Content that must be captured when film crews have been shut down.
Remote productions, remote interviews, and even creating a web series.
Events
This is where Cinebody really comes into its own. It’s where the fans and ambassadors are most passionate, and where the software can be utilized to get shots that a traditional film crew would find almost impossible to achieve. The fan-perspective shots. Getting up-close-and-personal with other fans, before and after the show, and even getting on stage with talent.
In the past 3-4 years Cinebody has been utilized by stars as big as Slash, the Goo Goo Dolls, and Odesza. But it goes way beyond the musical stage and live event video. From traditional sporting events and conferences, to extreme sports, digital events, interstitials, and even Q&A content, Cinebody’s software is easy to download, use, and share.
Slash ft Myles Kennedy & The Conspirators - Mind Your Manners Official Music Video
To sum up, every aspect of your content strategy can benefit from UGC and Cinebody. It’s fast, versatile, and way more affordable than the usual ways of gathering footage.
And if you think your strategy couldn’t use Cinebody, get in touch. We love a challenge.
Conclusion
Cinebody offers limitless possibilities for leveraging UGC videos in your content strategy. Whether you aim to strengthen internal communications, engage your community, adapt to the changing production landscape, or explore new avenues for creativity, Cinebody empowers you to unlock the full potential of user-generated content. By incorporating UGC videos into your content strategy, you can elevate your brand's reach, authenticity, and engagement, resulting in meaningful connections with your audience. Embrace the power of Cinebody and witness the transformative impact it can have on your content creation endeavors.
