How Paddletek Plays the Product Video Content Game …and Wins
The fastest-growing sport in the US isn’t winter fat biking, off-course golf, or alpine touring. It’s Pickleball, and it’s HUGE. Participation has grown over 171% in the past four years, and with very good reason. Unlike so many other competitive sports, you don’t need to be in killer shape to enjoy it and be good at it. It’s the reason baby boomers love it, and why there are now - get this - over 36.5 million players (known as “picklers”) in the US alone. And they have almost 11,000 locations to choose from.
How To Create Production Quality Video With Your Smartphone
Remember back in the day (which was a Tuesday actually, way back in 2007), when Steve Jobs said that the iPhone was going to change your life? Well, as we now know all too well, it did. Probably more than Jobs himself realized at the time. We do everything from shopping and video chatting on our phones, to operating ecommerce stores and streaming every song known to mankind.
How To Build an Effective Video Production Workflow
Video is everywhere these days. It dominates social media, people are absorbing it like it’s going out of fashion (trust us, it’s not) and it’s also a huge component in almost every modern business’s content marketing plan.
How To Find the Right Crowdsourcing Platform for Your Next Creative Endeavor
Crowdsourcing platforms are all the buzz these days. It makes sense, they’re not only a great tool to empower individuals and communities to come together, share their expertise, and collectively drive innovation, but they’re also fast becoming a go-to resource for individuals and brands of all sizes to tap into new creative thinkers, and diversify their vendor pool.
How Gilead Embraced Employee Engagement Strategies and UGC To Unite Thousands of Employee
Employee retention is a really big deal. And if you lose someone valuable, the costs to replace that person can be considerable.A recent article by Toggl broke down the numbers. It can cost as much as 25% of that employee’s salary to find a replacement, and that’s not to mention the lost time when they vacate the role.
How to Implement Effective Employee Engagement Strategies: A Step-by-Step Guide
Engaged employees bring a sackful of benefits. Better attitudes. Stronger teams. Higher productivity. Improved retention rates. All are in reach – if you can nail down effective employee engagement strategies from the get-go.
Successful Employer Branding Examples To Spark Your Imagination
When it comes to internal comms and talent acquisition, getting inspired by great employer branding examples is the quickest way to see how to show off your organization, people, values and culture.
The Top Video Production Blogs to Follow in 2024
The world of video production is more dynamic now than it has ever been. Besides the writers & actors strikes that have halted all new television and movie production, the advancement in technologies are astonishing. It goes without saying, staying up to date with these latest trends, techniques, and technologies is crucial.
Remote Video Production: 6 Steps To Nail Your Pre-Production Process
Want to know the secret to a successful remote video production? It’s all – and we mean ALL – in the planning.
We’ve seen tons of companies fall into the trap of overlooking pre-production, especially on budget-friendly UGC remote video productions. “What does it matter?” they think. “We’re shooting on smartphones…it’s not a big deal…we’ll just do it until it’s right.”
UGC Stock Footage: 3 Reasons to Build Your Own Library
Ever trawled a stock library looking for something unique? Good luck! Because when it comes to authenticity and personality, only your own UGC stock footage is ever going to hit the mark.
How BMO Bank Of Montreal Shone A Spotlight On Its Employees
BMO Bank of Montreal is one such large organization, but with a key difference. The leaders there not only know how important all their people are to the company, but also want them to feel seen, heard, and appreciated. They also know that the people actually doing the work are the best equipped to explain the work to others. And there’s no better way to do that than feature them in a series of videos that puts them front and center for all to see.
Five Tips For Great B-Roll Filming
Filming b-roll isn’t remotely difficult once you understand what it is. Just spending a few moments reading these five tips will help you learn how to film b-roll that elevates the final package into something truly memorable.
How to Get The Best UGC Video from Your Filmers
Without great UGC video filmers doing what you want, nothing’s going to get produced. But there are so many traps just waiting around the corner. The influencers with egos so big they can’t take any form of direction. The employees too busy with other work to listen to your requests. The fans and volunteers with a life that doesn’t revolve around your project schedule.
Event Video Production Cost (and How To Reduce It)
With the much-needed return to live events comes video production, and all the associated event video production cost and hassle that comes with filming recap videos for the employees unable to attend. And as you know all too well, prices for everything have been rising rapidly over the past year.
Remote Video Production 101: What is B-roll and why do I need it?
B-roll not only enhances your video dynamically, it can oftentimes save you in the editing process. Think of b-roll as the band aid that keeps your cuts together.
Poor Sound Quality? Use Adobe Podcast to Improve Video Audio
Then Adobe Podcast Enhance recently appeared on the scene… to rapturous applause by podcasters, and yet thunderous silence in the video world. Few people in video content creation seem to know about it, and even fewer are taking advantage of this incredibly cool free audio tool.
3 Quick Steps to Creating Powerful Internship Recruitment Videos
Businesses know employee recruitment videos are now crucial for convincing the best candidates to head their way.
How a TV Series Secretly Featured Its Own Fans in the Finale
Jason Segel, executive producer and actor in the AMC series “Dispatches From Elsewhere,” found a groundbreaking way to engage fans in an interactive experience.
The New Norm for Workplace Culture Videos
What was once a “nice to have” part of corporate life is now essential. As an employer, you must go the extra mile to foster positive workplace culture, ensuring that every employee feels safe, valued, and part of a company that really does care about them and their future.
Breaking Barriers: How Sports Illustrated Empowered Models to Create Their Own BTS Swimsuit Content
Watch your brand engagement soar with behind-the-scenes content. When your audience can see authentic clips from your filmers, they can resonate more with your brand.