The Power of Employee-Generated Video: Axon's Success Story
Axon is a technology company that wanted help with their public employer brand and hiring process. This is their story, welcome to recruitment 2020-style.
The Power of User-Generated Content: How West Edge Collective Took Cheyenne Frontier Days to the Next Level
Cheyenne Frontier Days is a 10-day festival that has a long legacy of moments made for sharing. This year, the festival's agency leveraged the excitement into 5 user-directed videos.
Best iPhone Video Production Tools
iPhone is becoming the future of smartphone video production. With a few small investments, you can quickly elevate your footage above the rest.
How Zynga Celebrated Pride Month and Why Employee Inclusivity Matters
Creating a company culture video is a great way to show support towards a movement. Utilizing Cinebody, Zynga created a video featuring their employees who were around the world.
User-Generated Content: Redefining Branding in the Digital Era
User-Generated Content sounds like another trendy marketing phrase that will be here today, gone tomorrow. Make no mistake, it’s not and will only continue to grow.
How a Fly-Fishing Video Contest Used Anglers to Film a Two-Day Event
Video scavenger hunts are a growing trend due to social media's power and reach; it’s something more brands should definitely consider.
Video SEO Services: 5 Key Components You Can’t Ignore
It’s been obvious for years, but now it’s becoming clear in search engine results too: video is quickly taking over the internet.
How “The Moth” Used UGC Production To Optimize Their Event Video Budget
Whether you’re trying to book more calls, generate more sales , having a solid video CRO strategy is now an essential part of digital marketing.
CRO Video Strategy: 6 Tips For Success
Whether you’re trying to book more calls, generate more sales , having a solid video CRO strategy is now an essential part of digital marketing.
How a Nonprofit Utilized UGC Software for Incredible Fundraising Success
The Leukemia & Lymphoma Society has tapped into User-Generated Content for its charity marketing. Learn how their success could be a roadmap for any nonprofit looking to succeed.
How Crowdsourced Video Can Improve All Corporate Communications
When it comes to HR videos and other recruitment materials, having your employees speak about their experience is the best way to attract prospective applicants.
Lo-Fi Video Content: What It Is and Why It’s Important
The data is in and the results are clear: when it comes to video production in 2023 and beyond, there’s only one game in town. Lo-fi content is now so effective it is outperforming even the biggest budget productions.
Small Video Production Budgets Are No Longer a Big Deal
Low video production budgets are now possible. Using this innovative production tool, you can leverage your company into an effective content creating machine.
5 Steps to Recording a Great Interview with iPhone
This five-step process ensures iPhone interview gold time, after time, after time. It’s what we like to call the A,B,C,D,E technique. Easy to learn, hard to forget.
How to Create Low-cost College Recruitment Videos (with 3 Examples)
These are just a few of the many examples of the kinds of student recruitment videos and student-shot pieces of content that are resonating so well with your target audience. And remember, not only is this kind of footage way more effective, it also comes in well under the typical recruitment video budget.
How to Master VSEO and Get Results in 2023
VSEO is the next evolution of SEO and learning how to use it is imperative. Whether it’s for YouTube (the main draw) or any other site or platform, your video content needs to be primed to rank higher in the search engine results. So, how do you do this? Well let’s break it down.
How to Frame a Video Shot When Filming on Your Smartphone
Everyone has the ability to film on their smartphone, but knowing how to frame a shot will take you from amateur to artist. In fact, framing is often overlooked because it may seem like a minor characteristic to concentrate on, but if executed correctly, it can make a huge difference in how your shots look.
Maximize Your Event Video Production Budget: A Comprehensive Guide
After speaking with our event-based clients, we’ve put together a three-step guide of the key essentials needed to formulate a successful event video strategy.
How Plexus Worldwide Created an Unparalleled Recap Video Experience
600 pieces of raw footage. 70 individual creators. That, in a nutshell, is the story of this recap of Plexus Worldwide’s massive “Rise Up” event in Las Vegas.
Why Lo-Fi Content Should be Part of Your Video Content Plan
There’s growing evidence that perfection in video content is actually turning viewers off. Whether it’s on Instagram, Facebook, Twitter, TikTok or YouTube, millennials in particular are definitely over the production and polish of splashy, big budget videos. And there’s proof to back that up.