Successful Employer Branding Examples To Spark Your Imagination
When it comes to internal comms and talent acquisition, getting inspired by great employer branding examples is the quickest way to see how to show off your organization, people, values and culture.
That’s why we’ve pulled together this list of six great resources. All these videos are simple to execute. All can be quickly produced using smartphones and tools like Cinebody. And most of them are probably well within your reach. So get to it – and start attracting the very best talent on the market.
1. Highlight your on-the-ground team
In big organizations, it’s easy for the C-suite and the sales team to disconnect. One works in the boardroom; the other on the ground. But if that disconnect grows, feelings of isolation can soon develop. BMO Bank of Montreal got on top of this early, using its on-the-ground sales staff to produce videos that highlighted their successes. When they were then shown in internal meetings, everyone could see the sales team’s true value. You could replicate this approach or even try out an ‘Employee of the Month’ model.
2. Showcase your employee resources
Company resources have moved on from benefits and 401Ks. Today, specific groups within an organization celebrate individuality and foster communities. Celonis recognized this from the start, using video and its internal communities to welcome new hires by showing communities like Pride at Celonis, Black at Celonis, and Parents at Celonis. There’s no better way to spearhead employee engagement from Day One!
3. Recap company events
Covid lockdowns are in the rearview mirror. In-person events are back on the agenda. And that means filming opportunities are everywhere! Staff at Merkle attend tons of events – and they never miss the chance to grab footage that makes their employees the stars. This is a great method to highlight your industry knowledge and showcase the fun your employees have. Two birds, one stone!
4. Document your interns’ experience
Employer branding isn’t just about senior talent. Attracting and retaining the best of the next generation is key for future success. Thankfully, the youngest people through your door are likely to be video and social media savvy. Task them to document their day-to-day experiences and you’ll soon have a bank of clips perfect for attracting next year’s interns. Coherent (formerly II-VI) is the master of this approach.
5. Capture company culture
Hands up who can define company culture? Not easy, is it? That’s why Axon has been so impressive, capturing its company culture through a series of brilliant employer branding video examples. Its angle? Find out what drew employees to join Axon – then have that set the stage for footage all about their workplace culture.
6. Outline what your brand stands for
Remember, brand videos serve several audiences: consumers, employees, and future hires. So you’ve really got to demonstrate what you stand for – just like Tony’s Chocolonely did with this fun, stand-out employer branding example.
With these six employer branding examples, you’ve got the platform to develop your brand and attract future talent. There’s no better way to steal a march on your competitors.
