The New Norm for Workplace Culture Videos
HISTORY FACTORY LEADS THE REMOTE VIDEO PRODUCTION CHARGE.
Welcome to the post-pandemic world. And one that has been heavily changed for almost every employer and employee by the events of 2020 and beyond.
Unless you’ve been living under a rock (which you may have been, it was a decent hiding place during all the chaos), you’ll know yourself that the new normal is quite far from the old one. Even when things started settling down, we got hit by wave after wave of new challenges. And the latest is the stream of front page headlines about massive layoffs in the tech center and beyond.
CBS recently reported that over 60,000 tech jobs were cut in the first month of 2023, and Meta announced another 10,000 layoffs are coming. As we all know, this will not be the last round of layoffs this year, and with Silicon Valley Bank’s collapse making waves and sending terrified consumers and investors on bank runs, the future is looking even more shaky. And that results in an incredible amount of uncertainty that major corporations have to deal with, on top of growing pressure to bring employees back into the office when they’d rather be working at home. Which means one hard, indisputable fact that we all have to face:
Positive Corporate Culture Messaging Has Never Been More Important
What was once a “nice to have” part of corporate life is now essential. As an employer, you must go the extra mile to foster positive workplace culture, ensuring that every employee feels safe, valued, and part of a company that really does care about them and their future. And that’s something that History Factory—an agency that leverages their clients’ heritage and history to create competitive advantages in the marketplaces—are helping S&P Global do with astonishing impact and longevity.
Back in that dreaded 2020 Covid bubble, S&P Global tapped them to create a ton of global employee stories for the purposes of hiring, retention, and showcasing company culture. Of course, with film production completely shut down, they had to pivot hard. And pivot they did, turning to Cinebody to help them create a series of crowdsourced employee videos that broke the mold. You can read more about that game changing international project right here.
2020 Became the Blueprint For Exceptional and Streamlined Corporate Video Production
History Factory knew they had something very special with that 2020 project, and they were keen to recreate it for other clients. And so, since then, remote video production and User Generated Content (UGC) has been their go-to tactic for production workplace culture videos. And with video playing such a dominant role in fostering corporate culture, it’s a no brainer to keep doing things the Cinebody way. After all, the benefits really stack up:
No equipment is needed, other than the smartphone everyone has in their pocket.
No film crew is needed. Your employees ARE the crew, and the talent.
Everything captured is truly authentic, and that’s what employees (and potential hires) crave.
Remote editing can be done as soon as the footage is automatically uploaded to the cloud.
A cinebody producer is right there to help organize the shot list and onboard staff.
The streamlined process delivers everything from start to finish in around 6 weeks (or less).
Dario Sarlo, Group Creative Director at History Factory, has been more than complimentary about the process, the results, and the working relationship:
“When we think about the results or the benefits of Cinebody at History Factory, I think one of the most important is the ease with which we can set up the platform,” said Sarlo. “We can set up a new project for our clients on the fly, a few hours of invested time, and we can set that up and we can have it going. We set up the code, people can start submitting footage. It's very quick, very easy.
“And in addition, I think one of the most critical advantages of this is that we no longer have to pay for our travel time for our film crews to travel around the world,” continued Sarlo. “And so it's a very, very cost-effective opportunity to capture footage from all over the place.”
Make no mistake, with trepidation being the watchword for 2023 (and no doubt beyond), instilling confidence and happiness in your employees is crucial. And as History Factory’s work proves, you don’t need to spend a lot of time and money to get the results you need. From work/life balance, to embracing diversity, and international stories, History Factory has helped S&P Global create stellar content without any of the hassles and overheads of traditional film production. And if they can do it, just think what you could do, too.
