Lo-Fi Video Content: What It Is and Why It’s Important

Getting to Grips With The Future of Video Production

The data is in and the results are clear: when it comes to video production in 2023 and beyond, there’s only one game in town. Lo-fi content is now so effective it is outperforming even the biggest budget productions. 

But first, let’s make sure we’re all on the same page with a quick definition: lo-fi video uses accessible shooting equipment to focus entirely on authentic and human experiences. Most often, it’s produced on a smartphone. It might use platform-native elements like the stickers you see on Instagram Stories. And there won’t be hours of effort put into styling, lighting, scripts, or any of the other hallmarks of so-called ‘professional’ videography.

Because when it comes to lo-fi video, only one thing matters: connection. Anything that comes across as fake should be instantly cut. For millennials and Gen Z, connection trumps perfection…Every. Single. Time.

But why does this matter? In short, lo-fi video is a gamechanger for brands big and small. Video search engine optimization (VSEO) is going to start playing a huge role in search engine rankings, which means the onus is going to be on fast, consistent video production. And nothing’s quicker than pulling out a smartphone and pressing ‘record’.

Lo-fi video is also perfect for making affordable video content in a recession and great for fuelling remote video production. 

In 2022, the numbers told you everything you need to know. 86% of marketers now use video. More than three-quarters (78%) say video has directly increased sales and almost nine in 10 (86%) say video has driven more visitors to their website. On top of that, research from Meta found an 84% likelihood that self-recorded, mobile-shot videos would drive more views than studio productions and a 63% better chance they’d drive more sales.

Those marketers know they’re on to something. They know they’ve found the key to better results. Now it’s your turn to ramp up your video production without breaking the bank. And if you’re still in doubt, here’s the definitive guide to why lo-fi content should be part of your video content plan.