Enhancing Your Content Strategy with User-Generated Content (UGC)
Activating Micro and Nano-Influencers for Effective UGC
Unless you’ve been living under a rock for the last few years, you know how user-generated content (UGC) has become a crucial part of any successful content strategy. It keeps things fresh, engages your audience, and can get you the exact authentic footage that you need.
But we’ve seen plenty of missteps that stop it from working, actually causing more headaches than it should.
Streamlining UGC Sourcing
One common hurdle is the administrative nightmare of sourcing UGC from various channels and creators, leading to prolonged searches, license negotiations, and difficulties in accessing the desired content. This process not only consumes valuable time but also incurs unexpected costs.
The Pitfalls of Influencer Marketing
While influencer marketing is another way to incorporate UGC, it can come with its own drawbacks. It often requires a significant investment that may not guarantee authenticity and can feel more like an advertisement. Additionally, many influencer audiences consist of bots and fake followers, diminishing the potential impact of the content. Luckily, there is a superior alternative.
Thankfully, there is a better way.
Empowering Content Creation with Shot Lists and Real-Time Direction
1. Activate Micro and Nano-Influencers
Create content ambassadors by activating micro- and nano-influencers. They’ll likely generate buzz among their own fans, as their follower bases traditionally have a very concentrated focus. And, they’ll be more than eager to create for you to help build exposure for themselves.
2. Use Shot Lists, Push Notifications, and Direction
Get the exact footage you need with shot lists, push notifications and real-time direction (a key benefit of apps like Cinebody). No more endless searching for something you hope can work. Implement your creative direction at the start of the process, and watch the footage come in.
3. Incentivize Your Fans
Incentivize your fans for participating to send hype and engagement through the roof. Just offering a free product or a unique experience is likely to spark interest.
4. Identify Your Audience
Whether they are your content creators or consumers, identify your audience and look for opportunities everywhere. Video is becoming such a crucial asset of any strategy, and leveraging it can do wonders to enhance your messaging. Just look at what Anglers All did with its Mile High 25 competition.
User-generated content holds the power of video-based "word of mouth" promotion, which is arguably the most influential marketing force in existence. By placing your brand at the heart of this conversation, you can maintain authenticity and cost-effectiveness while ensuring a solid foundation for your content strategy in the years to come.
