How II-VI Took Their Internship Recruitment Videos to the Next Level
In 2022, it challenged a handful of its existing interns to document their day-to-day experience at II-VI using nothing more than their smartphones and Cinebody. And here’s the good news: tasking college students with videos like this is an almost guaranteed win.
See How Icelantic Skis is Using UGC to Increase Brand Engagement
Watch how Icelantic Ski’s collaborated with Jeep and Zeal Optics to create an interstate scavenger hunt.