How to Create Low-cost College Recruitment Videos (with 3 Examples)
These are just a few of the many examples of the kinds of student recruitment videos and student-shot pieces of content that are resonating so well with your target audience. And remember, not only is this kind of footage way more effective, it also comes in well under the typical recruitment video budget.
How to Master VSEO and Get Results in 2023
VSEO is the next evolution of SEO and learning how to use it is imperative. Whether it’s for YouTube (the main draw) or any other site or platform, your video content needs to be primed to rank higher in the search engine results. So, how do you do this? Well let’s break it down.
How to Frame a Video Shot When Filming on Your Smartphone
Everyone has the ability to film on their smartphone, but knowing how to frame a shot will take you from amateur to artist. In fact, framing is often overlooked because it may seem like a minor characteristic to concentrate on, but if executed correctly, it can make a huge difference in how your shots look.
Maximize Your Event Video Production Budget: A Comprehensive Guide
After speaking with our event-based clients, we’ve put together a three-step guide of the key essentials needed to formulate a successful event video strategy.
How Plexus Worldwide Created an Unparalleled Recap Video Experience
600 pieces of raw footage. 70 individual creators. That, in a nutshell, is the story of this recap of Plexus Worldwide’s massive “Rise Up” event in Las Vegas.
Why Lo-Fi Content Should be Part of Your Video Content Plan
There’s growing evidence that perfection in video content is actually turning viewers off. Whether it’s on Instagram, Facebook, Twitter, TikTok or YouTube, millennials in particular are definitely over the production and polish of splashy, big budget videos. And there’s proof to back that up.
Why Video Production Apps Will Drive the Future of Content Creation
Video capture apps have completely revolutionized the way productions can employ user-generated content, conduct remote interviews, or develop projects around crowdsourced video.
How to Engage Micro & Nano Influencers in 5 Easy Steps
Every company talks about influencer tactics, but while most brands aim for the mega influencers, there is real value in targeting the much smaller micro/nano influencers.
How Celonis Took Employee Engagement Videos to the Next Level
Emma Munoz, Talent Marketing Content Specialist at Celonis, recently won the Talent Brand Alliance award for “Best Use of Talent Brand Tools & Tech.” And as you’ll see from the mountains of content she created, which has reached over 100,000 people to date, it’s well deserved. But how’d she do it, and what can we learn from her achievements? Let’s take a look.
How to Make Affordable Video Content Amidst a Recession
Spending money on a production team, equipment, and a multitude of other fees can be expensive, and yes, there is a reason for that and a purpose. But in the midst of a recession, leaning into user-generated and smartphone content is the best way to be nimble.
Producing a Web Series Without a Camera Crew with Lumenati
Producing a web series is hardly ever associated with speed or ease. Most often, it is assumed to be a costly and timely endeavor. But Lumenati is changing.
The Ultimate Guide to Remote Video Production
This method of production doesn’t require truckloads of equipment and a large crew to operate it. What you’re looking at is smartphone-based production, and as everyone has one in their pocket you don’t even need to buy that. But, you do need to look into the right apps and software to get the job done.
How II-VI Took Their Internship Recruitment Videos to the Next Level
In 2022, it challenged a handful of its existing interns to document their day-to-day experience at II-VI using nothing more than their smartphones and Cinebody. And here’s the good news: tasking college students with videos like this is an almost guaranteed win.
How American Adoptions Found Success with Testimonial Videos
Testimonial videos can have extreme benefits, but creating them can be a struggle. American Adoptions used the powers of Cinebody and compiled videos with ease.
Want Better B-Roll From Event Attendees? Follow This Checklist
Want to get b-roll footage? Use this four-point checklist to make sure you get the best secondary footage from your fans.
How To Create Branded Video Content Without Busting Your Budget
Here's how to get the most out of your brand engagement with the help of influencers. By having content makers produce video testimonials, it helps your brand be exposed and recognized.
How To Capture the Best B-Roll for Remote Productions
Here's how to get the most out of your brand engagement with the help of influencers. By having content makers produce video testimonials, it helps your brand be exposed and recognized.
4 Ways to Drive Engagement with UGC at In-Person Events
In-person events are right around the corner, don't miss your chance to capture user-generated content that will help drive your content marketing strategy.
Student Recruitment Videos Go All-In on Authenticity
Let's take a quick dive into the future of student recruitment. Through UGC, universities are able to capture the true essence of their environments by creating a truly authentic recruitment experience through video.
No Crew. No Lights. Just Great College “Day in the Life” Video Content
"Day in the Life" videos are now more popular than ever to show unique perspectives. The University of Central Florida found a way to film them without a costly film crew.