How Celonis Took Employee Engagement Videos to the Next Level
Be authentic. Be engaging. Resonate with your audience.
You could call that the holy trinity of employee engagement videos. And it’s absolutely one of the main reasons that Emma Munoz, Talent Marketing Content Specialist at Celonis, has been so successful with the User Generated Content (UGC) pieces she’s created for her company. In fact, Munoz recently won the Talent Brand Alliance award for “Best Use of Talent Brand Tools & Tech.” And as you’ll see from the mountains of content she created, which has reached over 100,000 people to date, it’s well deserved. But how’d she do it, and what can we learn from her achievements? Let’s take a look.
It Started With the Search for UGC Tech.
For Munoz, the keys to producing great employee videos and content were the authenticity of the stories. She needed something that would allow Celonis to curate employee generated videos at scale. Something that was easy to on-board employees, with the ability to build shot lists, record clips, organize content, and access the footage immediately.
All of this and more was part and parcel of the Cinebody app, which taps cloud video production to make the uploaded content easily accessible from anywhere in the world. And with the tech chosen, the next phase of the plan was to build a library of authentic, engaging and impactful content that was fun for employees to film and just as fun for others to watch.
CELONIS | Employee Resource Groups Video
Focus on Employees. They’re the Driving Force.
Video employee engagement is an integral part of Munoz's strategy to cultivate a strong company culture. By capturing authentic moments, fostering employee participation, and letting personalities shine through, Munoz aims to create an inclusive and engaging work environment that empowers employees and attracts others to join their journey.
Of course, just saying “be yourself and film something” isn’t exactly going to get people hyped. They need a launchpad; a prompt that sends them off in a direction that gives each piece of content a theme.
“What advice would you give to your younger self?” is a shining example of a prompt that really inspires people to think and share. In this case, the video that was produced was for #InternationalDayofWomenAndGirlsinScience and the results for that video were stunning. 57,416 total organic impressions on LinkedIn and Instagram, and a 5.3% engagement rate on Linkedin. Which just goes to show, if you do employee engagement right, the views will come.
Celonis | Impact Day | Spring 2022
Another great subject for company culture is a genuine look at what working at your new job will actually be like. The welcome video that Munoz put together, with tons of content from current employees, gives a great glimpse inside Celonis. And we’ve gotta say, who wouldn’t want to work there?! The complementary Employee Resource Groups Video dove a little deeper into the kind of company Celonis is, with staff talking about initiatives like #PrideAtWork and #ParentsAtCelonis. For Impact Day, it’s the same story. Tons of engagement and over 36k organic impressions on LinkedIn and Instagram.
And then there’s the other lynchpin for engaging people and keeping them coming back…
Post Interesting Content and Post It Often.
One look at the LinkedIn profile for Celonis and you can see this is something the company lives and breathes. A great welcome video is awesome, but if you’re only posting something like this once every few months you’re not giving people much chance to find and engage with content.
Celonis has hundreds of posts covering a multitude of topics, and with the amount of content they currently have waiting to be turned into new videos, they aren’t going to run out any time soon.
“We currently have more content than we can edit,” said Munoz. “And it’s a great problem to have!”
So there you have it. In a nutshell, be authentic, focus on your employees, provide topics to inspire them, and post the videos you create often. Follow Munoz’s lead and you too can have award-winning content that really does drive engagement.
