The New Way to Make Employee Videos
Company culture has never been more important. While employee videos are the perfect way to show off your environment, creating them without the right tools can be a daunting task.
How to Connect with Real Fans Instead of Fake Bots
If you want genuine fan interaction and sharing, its time to go straight to the source. If you tap directly into your fanbase, you can amass all the content you need.
How To Generate Successful Conference Video Content
Find out how Trimble was able to create an unforgettable work conference in the span of 72 hours.
Now Anyone Can Create a Web Series on a Budget
If you’re looking to create a web series, but don’t know how you’ll find the time and money, User-Directed Content™ (UDC) is the answer to your prayers.
Create a Captivating Company Culture Video to Elevate Your Brand
Company culture videos are being done all wrong. If you use this tool and allow your employees to work hand-in-hand, you can create truly authentic content.
Give Your UGC Campaign Incentives the Care They Deserve
It’s time to get real. Is anybody still impressed by cheap merchandise? It's time to give your fans an incredible piece of content that they will remember forever.
How the Best Tourism Promotions are Shot by the Tourists
Odyssey didn't take the traditional route for their tourism promotions; they opted for an approach that is focused around their tourists.
Actually Make Authentic Content
Fake authenticity is the worst. The craziest part? These fake authentic pieces of content cost 100x more than what a real authentic piece of content costs.
The True Power of Value-Driven Content
The key is that value-driven content cannot be outsourced: it can only be filmed by your company’s employees, meaning authenticity is guaranteed.
Ready to Make a Killer Video? All You Need is One Fan
The more the merrier in some cases, but the truth is you can create a powerful video filled with a variety of great content primarily using just one fan.
How Cinebody Simplified Multi-Influencer Marketing
For marketing and communications leaders, one challenge pervades above all others: how do you bring together a dispersed team on a common endeavor when workers are spread around the world?
Leverage Your Community for Unlimited Content and Creativity
It wasn’t too long ago that creating video content was a full-on production. Now there are filmmakers around the world who can use their iPhone in real-time to capture content.
3 Ways User-Directed Content Improves Experiential Marketing
The move to experiential marketing has long been obvious. Now, though, it is accelerating at pace. If you don't jump on now your missing out on a ton of content.
Advertising is Out. Storytelling is in.
Consumers don’t like advertising, however they are willing to actively engage with brands if they’re rewarded with genuine content that connects with them.
5 Ways to Create with Your Community
These five methods for creating video content will help you create community content that can match even the slickest big-budget productions.
How Slash Got 400+ Minutes of Fan Content in Just a Few Days
Rolling Stone magazine picked up on the viral video, quoting Slash about this revolutionary new way to capture the true feeling of a live event.
How to Turn Live Events into Compelling Content Strategies
With viewers retaining 95% of a message they receive through video, compared to 10% through reading, it’s easy to see why video marketing is so important.
The $350 Billion Industry Inspiring Smart Marketers to Deliver Direct Engagement
The customer service experience directly reflects how people feel about a brand; content creation can be the same.
Uniting International Teams with Innovative Content Creation
One challenge for global brands pervades above all others: how do you bring together a dispersed team on a common goal when workers are spread worldwide?
The Most Effective Metric in Advertising
Marketers have long been obsessed with metrics. Finally, there is a metric that measures consumer creation and interaction with your brand.