How Cinebody Simplified Multi-Influencer Marketing

Forget actors and musicians; fans are now the ambassadors for brands around the world, and the reason influencer marketing is top-of-mind for any experiential media strategy.

One of the best ways to tap into this rich stream of viral content is a multi-influencer Instagram takeover, which unites many influencers and fans for a brand story as opposed to the more traditional single influencer takeover. It’s a more powerful approach, but coordinating video from multiple users across the state, the nation, or even the planet, well that can be a daunting task.

When Verb, an agency in New York City, wanted to do an influencer takeover for the Brooklyn music festival Afropunk, they turned to Cinebody. It made it easy to collect and access the fan footage, control the clips, and create an unforgettable experience that united its fanbase.

“Organizing influencers can be tricky,” said Shannon Jones, co-founder at Verb. “These fans are excited to be a part of something special, but managing each of them and getting their content quickly would have been a logistical nightmare without Cinebody.”

This once laborious and time-sucking task became as simple as accessing an app. And it could all be done without sharing the brand’s social account information, which can expose it to security issues, user errors, and public relations nightmares. What’s more, each piece of content filmed by the influencers was saved to Cinebody for easy access to distribute any time.

Leveraging Cinebody's User-Generated Content for Multi-Influencer Marketing

Marketing Factory also saw the advantages of Cinebody’s User-Generated Content for multi-influencer marketing, using it to showcase the Honda Civic Tour – a long standing U.S. branded concert series featuring Charlie Puth in 2018.

Honda influencers captured the sights, the sounds, and the energy from their personal perspectives. It was posted to their own social channels, and also shared with Honda to create a unique memento of the tour from a fan’s point of view.

“Passionate influencers can capture the essence of an event like this in a way no other videographer can,” said Lauren Coons, digital and social manager for The Marketing Factory. “With Cinebody, they became the eyes and ears of fans around the world, and it was easy to feature multiple stories at one time.”

Influencer marketing looks set to be a cornerstone of brand-building and fan involvement. And with Instagram expected to have over 110 million subscribers by 2019, multi-influencer Instagram takeovers are the future of content.

"In an era when a brand's survival hinges on the timeliness of its social media posts, Cinebody's efficiency and user-friendly interface set it apart," asserts Cinebody CEO Scott McDonald. "Influencer content from around the world can be accessed instantly and organized swiftly, transforming days into hours and minutes into seconds. This bestows a significant advantage upon any brand that harnesses its power."

In conclusion, Cinebody has revolutionized the landscape of multi-influencer marketing by providing a streamlined solution for content collection, management, and distribution. By enabling brands to tap into the creativity and passion of influencers while eliminating logistical hurdles, Cinebody empowers marketers to create captivating experiences that resonate with fans on a global scale. Embrace the future of influencer marketing with Cinebody and unlock endless possibilities for your brand's success.