Key Manufacturing Marketing Trends in 2025

The manufacturing industry is at the forefront of technological and economic transformation, and its marketing strategies are evolving just as rapidly. In 2025, the focus is on adopting innovative tools and methods, fostering deeper connections with audiences, and using data-driven insights to optimize campaigns. A standout trend is the rise of video marketing, which offers unparalleled opportunities for engagement and education.

This article explores the most impactful manufacturing marketing trends, with expanded insights into video marketing formats, the psychology of consumer behavior, and the role of influencers in amplifying brand messages.

1. Digital Transformation: The Backbone of Modern Marketing

Digital transformation is reshaping how manufacturers operate and market their products. Today’s marketing strategies are powered by tools that integrate customer data, optimize processes, and streamline communication channels.

Examples of Digital Transformation in Marketing

1. E-commerce Expansion: Manufacturers like Siemens have adopted e-commerce to make complex industrial purchasing processes more intuitive and accessible.

2. AI-Driven Campaigns: Companies are using AI tools like chatbots and predictive analytics to create highly personalized campaigns.

How Manufacturers Can Implement Digital Transformation

• Invest in CRM platforms such as Salesforce to centralize customer data.

• Use tools like Google Analytics 4 to track website behavior and inform content strategies.

2. The Dominance of Video Content

Video marketing continues to gain traction as a critical tool for manufacturing marketers. Videos are an ideal medium for explaining complex processes, building trust, and driving action.

Expanding Video Marketing Formats

Beyond traditional explainer and testimonial videos, manufacturers are leveraging new video formats to engage audiences in innovative ways:

• Live Streaming: Real-time factory tours or Q&A sessions can create authentic connections. For example, a live stream showcasing the assembly of a product can highlight craftsmanship and transparency.

• Virtual Events: Host webinars or virtual expos to demonstrate products and interact with customers worldwide. GE’s virtual events have enabled them to showcase heavy machinery to clients without geographical constraints.

• Webinars: Webinars can be used to educate audiences about technical solutions or industry trends. Companies like Rockwell Automation host webinars that combine product demonstrations with thought leadership.

Video's Impact on Consumer Behavior

Video content has a measurable influence on consumer decisions.

• Higher Engagement Rates: According to HubSpot, video content drives 49% more engagement compared to other content types.

• Increased Purchase Intent: Research from Wyzowl shows that 88% of consumers are more likely to purchase after watching a video about a product or service.

• Improved Click-Through Rates: Emails with video have click-through rates that are 300% higher than those without.

By incorporating video strategically, manufacturers can build trust, simplify complex concepts, and drive conversions.

Incorporating Influencers in Video Marketing

Collaborating with influencers is becoming an effective way for manufacturers to amplify their reach and connect with niche audiences. While traditional influencer marketing often focuses on consumer products, B2B influencers in manufacturing bring credibility and authority.

• Example: A CNC machine manufacturer might partner with a well-known machinist on YouTube to demonstrate product capabilities.

• Benefits: Influencers can humanize your brand, expand your audience, and build trust through authentic endorsements.

3. Personalization: Marketing That Speaks to Your Customers

One-size-fits-all marketing no longer cuts it in the manufacturing world. Personalization is key to delivering relevant messages that resonate with specific audiences.

How to Leverage Personalization

• Segment Your Audience: Use tools like HubSpot to create targeted campaigns for different industries, job titles, or regions.

• Dynamic Content: Implement dynamic landing pages that adapt to each visitor’s preferences.

Personalization fosters stronger relationships with customers and improves conversion rates, ensuring your message lands with the right audience.

4. Employer Branding: Attracting and Retaining Talent

In 2025, employer branding remains a top priority for manufacturers looking to attract skilled workers and retain existing talent. Marketing efforts are increasingly focused on showcasing company culture and values.

Strategies for Strong Employer Branding

1. Video Campaigns: Highlight employee stories and career development opportunities. For example, Boeing’s "Behind the Wings" video series shares inspiring narratives of employees contributing to cutting-edge projects.

2. Social Media: Use platforms like LinkedIn to celebrate milestones, share employee testimonials, and post job openings.

By aligning your employer brand with marketing campaigns, you can attract top-tier talent while boosting overall brand perception.

5. Sustainability and Social Responsibility

Sustainability has become a central theme in manufacturing, shaping not only operations but also marketing strategies. Customers and partners increasingly value environmentally responsible practices.

Examples of Sustainability Marketing

• Showcasing Eco-Friendly Practices: Dow Chemical uses video content and infographics to illustrate its carbon reduction goals.

• Highlighting Certifications: Companies like Tetra Pak emphasize their renewable materials and certifications to appeal to environmentally conscious buyers.

By incorporating sustainability into your marketing, you can build trust and differentiate your brand.

6. Omnichannel Marketing: Meeting Customers Where They Are

An omnichannel approach ensures that your message is consistent and accessible across all platforms. Manufacturers must engage audiences through multiple touchpoints to maximize impact.

Key Channels for Manufacturing Marketers

1. LinkedIn: Use LinkedIn for B2B campaigns, thought leadership articles, and product announcements.

2. YouTube: Share explainer videos, case studies, and factory tours to connect with a wider audience.

3. Email Marketing: Create segmented email campaigns to nurture leads and promote content.

Consistency across these channels builds trust and reinforces your brand’s message.

7. AI and Automation: The Future of Efficiency

Artificial intelligence and automation tools are revolutionizing manufacturing marketing. From streamlining workflows to improving targeting, these technologies can significantly enhance efficiency and ROI.

Examples of AI in Marketing

1. Predictive Analytics: Use AI to identify emerging market trends and optimize campaigns.

2. Chatbots: Provide 24/7 support and engage leads through automated chat solutions.

Manufacturers adopting AI will stay ahead by leveraging data insights to make smarter decisions.

8. Trade Shows and Hybrid Events: A New Era of Networking

Trade shows remain vital for manufacturers, but hybrid formats—combining in-person and virtual elements—are the new standard.

How Manufacturers Are Innovating at Events

• Virtual Demos: ABB Robotics uses virtual reality to showcase its robots in action, providing immersive experiences for attendees.

• Live Streaming: Events can be streamed to reach a global audience, expanding your brand’s exposure.

By embracing hybrid events, manufacturers can engage more prospects while reducing costs.

9. Content Marketing: Education Over Promotion

Educational content is a cornerstone of successful manufacturing marketing. Customers value resources that help them make informed decisions.

Popular Content Formats

1. Whitepapers: Publish technical guides on topics like “The Future of Automation in Manufacturing.”

2. Blogs: Use SEO-optimized articles to generate organic traffic and establish industry expertise.

3. Infographics and Videos: Combine visuals and data to communicate complex information effectively.

Final Thoughts

Manufacturing marketing in 2025 is defined by a commitment to innovation and customer-centricity. Video content, in particular, is a versatile tool for engaging audiences, simplifying technical concepts, and building trust. By expanding into formats like live streaming and webinars, manufacturers can maximize the impact of their video strategies.

Additionally, embracing personalization, AI, and omnichannel marketing ensures that manufacturers stay competitive in an ever-evolving landscape. Finally, sustainability and influencer collaborations add new dimensions to campaigns, helping brands connect with their audiences on deeper levels.

Looking to simplify video content creation? Cinebody offers a seamless way for manufacturing teams to gather and produce authentic, engaging videos.

By leveraging these trends, manufacturers can build stronger brands, foster lasting relationships, and drive measurable success in 2025.