Top 5 Ways to Elevate Your Digital Event Video
Temporarily gone are the days of flying into a city, checking into a hotel and rubbing elbows with old friends and potential new clients at tradeshows and conferences across the world. We have COVID-19 to thank for that. The virus has forced almost all industry events, including the enormous CES, to forego the usual ballrooms and convention centers and settle for virtual experiences broadcast over the Internet. And that means your accompanying audio-visuals are going to have to pull a lot more weight than in years past.
To help ensure you’re delivering as memorable of an experience as possible, here are the top five ways to make the most out of your digital event video.
1. Create Compelling Promotional Content
The first order of business is getting people excited to “attend” your remote conference. You can do just that by creating an enticing event promotion video, and you don’t even need a crew. Just a little help from crowdsourcing-based video production technology, like Cinebody, can do the trick. This type of software will allow you to easily collect footage from people you know who are eager to attend, and use it to recruit others. The Leukemia and Lymphoma Society did just that for their Big Virtual Climb event and saw great success.
2. Craft an Immersive Experience
Once people actually show up for your virtual event, it’s time to welcome them and immerse them in your brand, just like WOCNext did. As this article from Fast Company touches on, having no physical trade booths, lobby banners, or other signage requirements will allow you to sink all your resources into creating the most engaging and personalized digital experience possible. The more useful someone finds your experience, the more likely they are to interact within it.
3. Deliver Informative Educational Content
Most traditional meetings and conferences are places to gather information on a particular industry or subject matter. Digital events should be no different. Graphics and pre-recorded video packages can be put together for workshops, Keynote presentations and more, before or even during the event, then incorporated into the livestream and recap videos. This can make for a beautiful harmony between all elements, like this example from Faber Audiovisuals.
4. Maximize Opportunities for Sponsored Content
With any event, profitability is important. And the easiest way to create some cash flow is through sponsorships. With virtual events, you can prepare premade sponsor videos that play during the livestream, capture content featuring attendees during the event for sponsors to use in future videos, and a whole host of other money-making possibilities.
5. Infuse Entertainment into Your Event
In the end, all events are about having fun. You can bump up the entertainment factor by incorporating interstitials that break up any monotony. Interstitials like this quality Q&A piece, or this attention-grabbing trivia game that can feature key executives or attendees can be a good time for everyone.
Tri-State | General Trivia
If the pandemic has taught us anything, it’s that we all need to adapt and evolve. Success in business depends on it. Before 2020, digital events were more of a gimmick or side offering, and now they’re commonplace. Moving forward, noting and implementing best practices for virtual events will be key, because they aren’t going away anytime soon. They may even be here to stay.
