How Indikon Leveraged Cinebody to Become a Remote Production Agency
Full-service marketing agency Indikon has built its reputation on a consistent combination of awesome ideas, delivery, and service. That determination to excel sees it constantly seek out more efficient and more effective ways of getting things done for clients like American Adoptions.
So when it discovered Cinebody, Indikon instantly knew it was a tool that could help it grow into a powerful remote production agency delivering authentic social media video campaigns at scale and speed.
“Cinebody allows us to gather content across the country to create hundreds of videos a year,” says Indikon digital project manager Colin Mascal.
With its previous processes piling up both logistical and financial costs, Colin admits Indikon knew it needed to find a better way to manage its social media video production service. “When we first found Cinebody, we were shipping video cameras across the country,” he says. “We needed a way to expedite and streamline our production and footage exchange.”
By giving creators the ability to film their own footage on nothing more than the phone in their pocket, Cinebody has transformed Indikon’s ability to devise, coordinate and drive forward fast-moving campaigns. All footage is automatically uploaded to the cloud for remote editing, while a user-friendly UX and a detailed shot list make life easy for every creator involved.
Colin explains: “We do a call, explain how Cinebody works, and how to tell what to shoot based on how the shot is labeled within Cinebody. Once shot, we download all footage to our servers and review from there. If we need any additional shots, we’ll reach back out and get them secured. It works well.”
As well as driving increases in production, Colin says adopting Cinebody has given Indikon important time and cost savings. “There are so many benefits for a business like ours,” he says. “It keeps us from shipping cameras, as well as purchasing, maintaining, and upgrading hardware.”
It’s also made Indikon much more agile in its ability to help its clients react to relevant events. Colin says: “For short-form content, we’re able to see a trend, contact a creator, have them execute that trend and get a video posted in almost no time. We’re currently using it on two different projects, and if they’re successful we’ll expand to other similar campaigns.”
Indikon isn’t the only agency leaning into crowd-sourced videos. But its systems, processes, and track record now make it one of the leading remote production agencies for authentic video content.
Colin Mascal | Indikon
“Authenticity is King right now,” says Colin. “You see it in all short-form videos. Every day, people are posting their opinions in the most casual settings – and it’s working. It feels conversational, as if you’re in their living room or on a walk with them. In some ways, it’s filling the void of normal human interaction that’s decreased over the last few years.”
With Cinebody in its corner, Colin believes Indikon is gearing up for an even better future. “One of the highlights of working with Cinebody is the staff,” he says. “They’re quick to engage with issues that come up and help troubleshoot and solve problems that matter to us.”
