You’ve heard the expression “content is king” for decades now. But it’s never been more relevant than the last few years. Brands and influencers alike are under pressure to produce a steady flow of engaging video content. But that has issues, the biggest being cost and time.

If you’re looking to create a web series, but don’t know how you’ll find the time and money, User-Directed Content™ (UDC) is the answer to your prayers.

Tiny budget? No big deal.

Seriously.

In the past, any kind of video series, be it for TV or the web, took a hefty production budget. It was simply too much for smaller brands and influencers to take on.

But why should the big brands have all the fun?

With UDC, the stars of the series become the film crew. They film the footage for you, and as they’re enthusiastic about the video, the content they capture will be authentic, raw, and will resonate much better than anything filmed by a professional who isn’t invested in it.

Take Yoga Journal’s recent video series “Live Be Yoga Tour,” produced by Lumenati. No big production crew. No unsurmountable budget. It was filmed using UDC and the results were impressive.

“With Cinebody, the yogis became the film crew,” said Brad Conner, head of production for Lumenati. “Everything they filmed automatically uploaded to the cloud, where we could view it and start editing immediately. We could creatively direct them and even send push notifications to ensure we got everything needed to make a great piece of content.”

The quality you want without the hefty price tag.

Don’t think that because “untrained” people are behind the camera, you’re going to get some kind of amateur video that looks thrown together. Quality is never sacrificed.

With UDC, you retain creative control and can keep the standards high. Guide each episode with a pre-planned shot list, and send push notifications in real-time to the people getting the footage. Not seeing the right angle? Tell them. Don’t like the lighting? Have them move to a different spot. And it can all be done remotely. Your editor doesn’t have to be in the same state, or even the same country.

The raw footage captured can then be edited together professionally. And as you’re capturing multiple pieces of video at the same time, the time from inception to completion is drastically reduced.

Faster. Cheaper. Easier. What’s not to love? UDC gives anyone the chance to make a great web series, and budget is no longer part of the equation.