How Icelantic Skis Attracted Mountains of Brand Impressions
“How do I get more eyes on my brand?” is the million-dollar question. And oftentimes, people think the answer is to spend a fortune on high-budget videos and other eye candy to draw in the masses. But that’s not necessarily the case. You can capture plenty of attention on a reduced video production budget. All you need to make that happen is a little help from your friends and biggest fans.
Crowdsourced video content is the wave of the future that really started picking up steam during the pandemic. As production budgets fell with the stock market, and social distancing began complicating the logistics of shoots, companies started scaling down and using fewer people to capture the footage they wanted.
The Jeep Ski-Venger Hunt: Uniting Adventure and Fan Engagement
Icelantic Skis is the perfect example of this. Instead of hiring a big crew, they sent a select few employees and brand ambassadors to different ski resorts to film the brand teaming up with Jeep and Zeal Optics for the ultimate in fan engagement – The Jeep Ski-Venger Hunt.
This six-week event took place at nine different ski resorts across Colorado, Wyoming, and Montana, and involved Icelantic employees and ambassadors showcasing their genuine enthusiasm for the brand. The type of thing you don’t get with typical talent. They not only filmed themselves shredding and having a good time, but also hiding plastic tokens with laminated instructions somewhere on the mountain.
Creating Buzz with Social Media
The videos were then posted to social media within 24-48 hours to show the location of the tokens. The first rider to fly down the mountain and find each token could then bring it to a local Jeep dealership for a free pair of custom Icelantic skis. Pretty cool, right?
Simplifying the Production Process with Cinebody
The whole production was made a whole lot easier with Cinebody. Apps like this can turn anyone with a smartphone into a videographer at the push of a button. Users can simply join a project via a smart link or the project code in the app, receive remote direction on what to shoot for that project, and auto-upload footage to the cloud for editing. This method of filming is especially useful in the world of extreme sports since almost all smartphones these days shoot high-quality video, and more importantly, are lightweight and way more portable and affordable than traditional camera equipment. This timely and efficient process was perfect for Icelantic since it allowed them to push out great content promoting the scavenger hunt on social media, soon after they wrapped filming.
“This type of video production software has been an incredibly useful tool for our company,” said Sam Warren, Partnership Director at Icelantic Skis. “We’ll continue to use this awesome product for future content creation projects!”
Impressive Results and Widespread Reach
The results for Sam and everyone involved? Remarkable. The nine different resort videos that were part of the Jeep Ski-Venger Hunt garnered a reach of over 159,000, with over 180,000 impressions and 1,500 interactions across Facebook and Instagram. Not too shabby for a little ol’ six-week, localized, and targeted social campaign for the ski brand.
Embrace the Future: Engaging Fans through Crowdsourced Video Content
Searching for a fun new way to engage your fans or attract new ones? Perhaps you should forget the 30-person crew and look toward the cloud. By utilizing affordable and accessible technology, such as smartphone video production apps, you can empower your audience to become active participants in promoting your brand. Embrace the power of crowdsourcing and leverage the widespread reach of social media to create lasting brand impressions and build an enthusiastic community of followers.
