The Crazy Effective Way DPR Construction Built a Buzz Around Video Crowdsourcing
Hitting the heights with video crowdsourcing relies on getting your community pumped to participate. So when technical building giant DPR Construction wanted to extend its ability to tell great stories visually, it knew it had to work hard to educate and excite its wider team of employees.
Laying strong foundations is always key when you integrate Cinebody into your video production workflow. So, led by Jennifer Giralo and Mindy Hetman, DPR created an awesome video introducing everyone in the organization to their new software.
DPR | Cinebody Introduction & Recruitment Video
The video proved a huge hit, priming DPR colleagues to answer filming requests and helping them to understand the software at the heart of this new content creation process. But why does it work so well?
Authenticity: Connecting with Viewers
One of the primary reasons DPR's video resonated so well with the employees is its authenticity. Each viewer saw their coworkers featured in the video, creating a sense of connection and relatability. By showcasing familiar faces, DPR fostered a stronger engagement and willingness to participate.
Clarity: Simplifying the Message
The video's clarity played a crucial role in its success. It effectively explained the benefits of Cinebody, ensuring that even newcomers felt at ease with the idea of filming. By addressing potential concerns and providing clear explanations, DPR facilitated a smooth onboarding process for all users.
Education: Empowering Users
DPR's video also served as an educational tool, offering valuable insights into the new software and inspiring users to explore its potential. By showcasing the capabilities and possibilities, DPR successfully instilled excitement among employees, encouraging them to unleash their creativity.
“Our community is full of amazing stories,” Hetman said. “We needed to be able to capture more of them while, at the same time, overcoming the barrier of not being able to send a crew out in the pandemic. The trick was to find a way to get people to open up and share their best material. We had to onboard people into this new process in a way that was both exciting and authentic because we know that ultimately, the more excited they are, the better the outcome will be.
“So far, we’ve been thrilled by the response to the video -- and the way Cinebody is helping capture content.”
Just like Specialized -- another brand using crowdsourced video production to fantastic effect -- DPR Construction has found a great strategy for its business video solutions. And it’s so easy to replicate, whether you’re a large multinational or an energetic start-up. You can either educate and excite like DPR, or use fun alternatives like trivia quizzes. The crucial thing is to start creating and get your team hyped about the possibilities. Good luck!
