Why Editing Online Video Isn’t as Hard as You Think

We know it. You know it. Pretty much every internet user on the planet knows it. There’s never been a hotter time for video – and the demand only looks set to rocket with the arrival of 5G.

But who’s going to put it all together? If the thought of editing a video brings you out in a cold sweat, relax. "Is editing hard?" It’s not as hard as it sounds.

Of course, some editing jobs will always take immense time, skill and dedication. But nobody’s asking you to edit a feature film, documentary or broadcast commercial.

Packaging together a short edit for your content channels or for internal comms is nowhere near as daunting. And because Tarantino’s not calling anytime soon, it’s time to shake off the fear and dive straight in.

You just need four things to get started:

1. Captured Footage

Gather all the footage you've captured, whether it's stored on Cinebody, a server, or multiple hard drives. Having your raw material ready is the first step towards creating your masterpiece.

2. Video Editing Software

Choose a video editing software that suits your needs and skill level. Options like Adobe Rush or iMovie are great for beginners, while more advanced users may prefer Final Cut Pro or Adobe Premiere. Familiarize yourself with the software's features and tools to maximize your editing capabilities.

3. Crafting a Compelling Story

A well-structured narrative is crucial for effective video editing. Define the story arc or desired flow of your video, allowing you to align and arrange your footage accordingly. This narrative coherence will engage your audience and deliver your intended message effectively.

4. Determining the Video's Destination

Decide where your final video will be showcased—whether it's social media platforms, an internal newsletter, or any other channel. Understanding the target platform will help you tailor your editing choices to suit the specific requirements and preferences of the platform.

Once those elements are in place, the fun really begins. You’ll soon discover that editing is a whole new experience. It doesn’t have to be an ultra-serious pursuit that only trained professionals can deliver.

Sure, auto-editors exist, and in some cases they can do a decent job. But, by taking the step to actually tackle an edit head on, you’re able to tell your story on your terms – and see the quality and value of your video rise as a result. And if you’re still lacking some confidence, look online for video editing classes or take a deeper dive into the specifics of your chosen software. Other resources can also help with editing for social media or YouTube.

Is it worth it? That’s for you to decide, but our verdict is an overwhelming ‘hell yes!’ Learning how to edit online video not only enables you to shape how your company is seen by others, but also allows you to gather more knowledge so you can make truly informed decisions when the job is so big that you do need to hire a professional editor.

And, above all, you develop an insanely valuable skill in a world that currently has an insatiable appetite for video – making you more attractive to both your current company and any future employers. So stop putting it off. Start your first edit today!