The Future of Fan Engagement: How Dirty Heads Struck a Chord with Cinebody

New fans, stronger emotional connections and huge social media engagement – they’re just three of the benefits California band Dirty Heads gained after a groundbreaking project with Cinebody. Initially the band asked its fans to download our app, then film and upload clips from before, during and after its summer 2018 shows. But when more than 1,500 fans from 99 cities around the world responded to the call, it sparked another idea. With new single ‘Visions’ about to be released, the band asked its fans to film and upload footage of them singing along to the track.

After amassing a huge library of concert and singing footage, the band created a crowdsourced music video for ‘Visions’ – which quickly went viral when it was released on social media.

Across Instagram, Facebook and YouTube it generated 8,000 likes, 1,000 shares, 400 comments and almost 250,000 views. And it was at least five times more popular than all but one of the videos the band has uploaded to YouTube in 2018.

The video has echoes of 2006 Beastie Boys production ‘Awesome: I Fuckin’ Shot That!’, which involved giving 50 camcorders to fans at an October 2004 concert and releasing the subsequent video in March 2006.

But thanks to Cinebody, Dirty Heads produced their video in lightning-quick time and without the need to buy camcorders, engage a camera crew or hire an editing suite.

This unique and authentic content has engaged fans like never before.

Other bands to have used Cinebody to create engaging social content include ODESZA, Pepper, Rebelution and Motionless in White.

Cinebody CEO Scott McDonald said: “Using Cinebody, artists can create video directly with their fans from anywhere in the world. It’s an entirely new level of engagement.”