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Every ship is a studio.
Every crew member, a creator.
Royal Caribbean doesn't fly production crews to every ship. Instead, they turned their own crew into an always-on content team — capturing real moments across the fleet with Cinebody, from record-breaking waterslides to late-night lounges.
See How It Works
Royal Caribbean's content engine.
By empowering their crew to capture real moments across the fleet, Royal Caribbean turned everyday experiences into a constant stream of authentic social content — no production crews required.
From late-night lounges to record-breaking waterslides, Royal Caribbean captures it all through the lens of their crew. Using Cinebody and guided shot lists, they create a steady stream of authentic, on-brand content across multiple ships in their fleet.
Royal Caribbean captures Rover's adventures on and off the ship using Cinebody. Guided by curated shot lists, crew members film authentic, heartwarming moments of their Chief Dog Officer — fueling fun, engaging social content that feels anything but branded.
Across their fleet, crew members capture daily life at sea — from sunset views and pool decks to behind-the-scenes moments. Cinebody's shot lists keep every clip on-brand, fueling a steady stream of organic social content that brings the cruise experience to life.