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Real people. Real runs.
Real content at scale.
When Nike needed authentic community content at scale, they handed the camera to the people who live the brand. From run club recaps to pop-up activations to influencer partnerships, Cinebody captured real moments across the country — all guided by shot lists, all delivered fast.
See How It Works
Four cities. One weekend.
Every run, captured.
Nike's run club ambassadors filmed highlights, group moments, and post-run reflections in real time using Cinebody. Guided by shot lists and edited quick-turn, the content celebrated the community behind each run — giving every participant something to relive and rally around.
One platform. Four cities.
Content captured simultaneously.
Nike activated run clubs, pop-ups, and influencers across the country — all coordinated through Cinebody, all delivered on brand.
Product drops. Live activations.
Content captured in real time.
Nike used Cinebody to document pop-up events across the U.S. — from product launches to interactive brand activations. Ambassadors and attendees captured real-time reactions, trial moments, and event energy, all guided by shot lists to stay on brand.
Content was turned around fast, keeping Nike's social feeds timely, relevant, and packed with the kind of authentic moments that can't be staged.
No scripts. No crews.
Just real athletes, real stories.
To build momentum around local events, Nike partnered with fitness influencers to share authentic, personal stories with their communities. Each creator captured real moments from workouts and daily routines using Cinebody — no production crew needed.
The result: relatable, on-brand content that fueled engagement, drove excitement ahead of activations, and advanced Nike's commitment to empowering women in sport.