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Multiple brands. One platform.
Authentic content at scale.
Georgia-Pacific needed real product content across Sparkle®, Vanity Fair®, and Innovia® — without spinning up separate productions for each brand. With Cinebody, they recruited real customers and creators to capture demos, testimonials, and everyday moments, building a growing library of platform-ready video.
See How It Works
No scripts. No studios.
Just real customers, real kitchens.
To build a library of Sparkle® content, Georgia-Pacific used Cinebody to recruit creators who actually use the product. Each person captured short-form demos and testimonials from their own home — showing real spills, real cleanups, and real reactions.
The result: a stream of relatable, YouTube Shorts-ready content that builds trust with everyday consumers, at a fraction of traditional production cost.
Real people. Real products.
Authentic content that converts.
Georgia-Pacific used Cinebody to recruit real consumers across multiple product lines — from Vanity Fair® Napkins to Innovia® dispensers. Each creator filmed in their own home, delivering authentic short-form content built for social, retail media, and paid campaigns.