Case Study
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Multiple brands. One platform. Authentic content at scale.
Georgia-Pacific used Cinebody to power authentic creator content across Sparkle, Brawny, and Angel Soft — all from a single platform. Real families, real homes, real moments captured at scale.
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Georgia-Pacific recruited real customers and creators to capture authentic product content across Sparkle, Brawny, and Angel Soft — building a library of platform-ready video from a single platform.
Sparkle
Real families. Real clean-ups.
Sparkle creators captured authentic home moments — from kid craft messes to kitchen clean-ups — showing how the brand fits into everyday life.
Creator Carousel
Sixteen creators. One scroll.
Browse the full library of creator content from Georgia-Pacific's multi-brand campaign — every video captured through Cinebody by real people in real homes.
Scroll to explore all 16 creators →