How to Connect with Real Fans Instead of Fake Bots
When is a fan not a fan? That is the question.
Unfortunately, the answer these days is increasingly “when that fan is a bot.” And as page views, likes, and retweets equate directly to money, these fake fans are costing advertisers billions of dollars a year. In 2017 alone, advertisers lost over $16.4 billion from bots and ad fraud.
So when you get excited to see fans sharing, commenting, and interacting with your brand videos, is it cause for celebration? Or is it all an illusion? How do you really know you’re reaching, and influencing, the ambassadors you want to connect with?
The solution is simple…
Wise words from Jim Malone, Sean Connery’s character in The Untouchables. And they are just as applicable to fans and bots as they are to good and bad cops.
If you want genuine fan interaction and sharing, go directly to the source. That means reaching out to known fans, not only for sharing and commenting, but for the actual footage you need.
With the User-Directed Content™ (UDC) pioneered by Cinebody, you are tapping directly into the fanbase. And that is one powerful resource to have on your side.
The advantages of implementing UDC :
1. Collaborative Content Creation: By involving the very fans you aim to engage, you create content that resonate deeply with your target audience.
2. Authentic Fan Inclusion: You can be certain that the footage you feature includes real fans, adding an authentic touch to your brand's narrative.
3. Excitement and Participation: Fans are not only thrilled to receive the final video but also eager to be a part of it, heightening their emotional investment.
4. Organic and Viral Sharing: Sharing within the fan community occurs naturally, authentically, and spreads like wildfire, exponentially increasing your brand's reach.
5. Cost-Effective Global Representation: You can showcase fans from around the world at a fraction of the cost associated with traditional production methods.
6. Unparalleled Engagement: The videos foster unparalleled engagement, courtesy of the fans who actively create and share them.
How does this work in practice? Take the recent videos created for guitar legend, and all around rock god, Slash.
For this hit, around 100 of his fans came together through Cinebody to capture over 600 video clips, totaling well over 400 minutes of raw and real footage right from the heart of the crowd.
Not only was this “fan’s eye” view way better, and more pumped, than anything that could be captured by a professional crew, but it was also way more shareable.
Fans were excited to see the film they helped create, resulting in hundreds of thousands of genuine views. Not fake bots inflating the number.
So the next time you wonder where your views are going to come from, look to the fans. It’s your guarantee of unfiltered, 100% pure engagement. And that’s how you build a bond that lasts a lifetime.
