Unleash the Full Potential of Your Instagram Stories Strategy
There are a lot of misconceptions about the way people interact with video content. Use these three surefire ways to take control of your content marketing strategy.
Scoring Big with Templated User-Generated Content
If you’re organizing a large-scale event, user-generated content is a proven winner to spread the message across social media.
LinkedIn: The New Home for Online Video
LinkedIn is fast becoming the social network of choice for professionals while also attracting individuals and brands on an increasing basis.
Three Surefire Ways to Engage Your Employees
Using this three-step process, you can turn your disengaged workforce into a thriving community.
Maximize Your Social Returns with Influencer Event Marketing
Whether you work in the travel industry, professional conferences, or experiential marketing, influencers like never before are crucial in getting your message heard.
A Brief History of Commercial Production
Advertising has come a long way since it started, and the way we consumed has dramatically changed. Shouldn’t we continue to change the way we create it?
The New Way to Make Employee Videos
Company culture has never been more important. While employee videos are the perfect way to show off your environment, creating them without the right tools can be a daunting task.
Now Anyone Can Create a Web Series on a Budget
If you’re looking to create a web series, but don’t know how you’ll find the time and money, User-Directed Content™ (UDC) is the answer to your prayers.
Create a Captivating Company Culture Video to Elevate Your Brand
Company culture videos are being done all wrong. If you use this tool and allow your employees to work hand-in-hand, you can create truly authentic content.
Give Your UGC Campaign Incentives the Care They Deserve
It’s time to get real. Is anybody still impressed by cheap merchandise? It's time to give your fans an incredible piece of content that they will remember forever.
Actually Make Authentic Content
Fake authenticity is the worst. The craziest part? These fake authentic pieces of content cost 100x more than what a real authentic piece of content costs.
The True Power of Value-Driven Content
The key is that value-driven content cannot be outsourced: it can only be filmed by your company’s employees, meaning authenticity is guaranteed.
Ready to Make a Killer Video? All You Need is One Fan
The more the merrier in some cases, but the truth is you can create a powerful video filled with a variety of great content primarily using just one fan.
3 Ways User-Directed Content Improves Experiential Marketing
The move to experiential marketing has long been obvious. Now, though, it is accelerating at pace. If you don't jump on now your missing out on a ton of content.
Advertising is Out. Storytelling is in.
Consumers don’t like advertising, however they are willing to actively engage with brands if they’re rewarded with genuine content that connects with them.
The $350 Billion Industry Inspiring Smart Marketers to Deliver Direct Engagement
The customer service experience directly reflects how people feel about a brand; content creation can be the same.
Uniting International Teams with Innovative Content Creation
One challenge for global brands pervades above all others: how do you bring together a dispersed team on a common goal when workers are spread worldwide?
The Most Effective Metric in Advertising
Marketers have long been obsessed with metrics. Finally, there is a metric that measures consumer creation and interaction with your brand.
It's Time for Experiential Marketers to Snap Out of Photobooths
Visit any event marketing conference and you can’t fail to notice the photobooth companies. But are they really the best option for experiential marketers?
How Smartphones are Challenging Traditional Production
Video is thriving, yet cameras are dying. I’m talking about regular people using regular cameras. You know, the cameras you bought to capture life’s best moments.