A guide to utilizing the most effective video tools at your fingertips

With how often technology evolves in our ever-changing society, it has become a norm for industries to follow alongside to stay up to date. Streaming changed television. Blogging became the new-age of journalism. And the video production industry continues to be on a similar path…mainly due to the incredible advancements of smartphones and the accessibility of video production apps.

Now, let’s be clear. Video production apps have been around for a while, with a slow rate of adoption. But, the pandemic and lockdown added fuel to the fire, forcing people to not only learn remote production tactics, but also embrace them. Since then, that fire has continued to burn as businesses & organizations consistently adopt strategies to cut video production costs that are no longer necessary. 

Large brands still implement considerable budgets for commercial projects, but acquiring money for short lived productions can be difficult. If you are creating something for internal comms or something quick for social that is forgotten two days after it was posted, what’s the point of throwing a lot of money at it? Social media has developed this unquenchable thirst for video content, meaning brands have to remain consistent with their video output and progress towards a more affordable way of creating it.

Video capture apps have completely revolutionized the way productions can employ user-generated content, conduct remote interviews, or develop projects around crowdsourced video. There are applications today, like Cinebody, that allow organizations to direct filmmakers and collect footage for editing without the extensive costs of finding a crew. Imagine having access to real people filming themselves in real-time with an authenticity that fits perfectly within this short-lived content approach. With the quality of smartphone cameras expanding every year, the accessibility of various accessories to improve one’s filmmaking abilities, and 5G connectivity convenient to everyone, it’s no wonder why these applications have begun their domination of the industry.

That being said, the driving force in utilizing the video capture apps to their fullest potential is the use of the cloud. The cloud allows you to collaborate with filmmakers and team members, which greatly eases your transition into video editing apps. The popularity of cloud editing continues to surge as a variety of editing platforms have become available. 

Collaboration-focused software, such as Frame.io, has had major success in this industry shift. No wonder they were just bought by Adobe as they continue to strive toward revolutionizing the way high-end productions could use the cloud for more efficiency.

By using video production apps, one can inherit an array of benefits not only towards video content itself, but with regards to the process of managing them affordably within your business. Think of the control obtained by overseeing a smaller remote interview while simultaneously directing user generated content that maintains higher-quality authenticity. 

The jump from tape to digital was a leap nobody thought would become the norm, and this is just the next leap in the evolution of content. As internet speeds climb, and the cameras in our pockets evolve, the age of video production establishing itself on the cloud has arrived.