The Top 8 Video Crowdsourcing Platforms You Should Know About
If it isn’t obvious already, we live in an age of non-stop video content. Everywhere you look online, there’s video. In fact, an average of 2,500 new videos are uploaded to YouTube every minute…yes, every minute.
And in this era where video content reigns supreme, crowdsourcing platforms have quickly become the unsung heroes democratizing the filmmaking process. By connecting brands with a global talent pool, these platforms have altered the landscape of video production, offering fresh perspectives and innovative narratives.
Whether you're a brand aiming to create compelling content, or a filmmaker seeking new opportunities, the digital world clearly has something for everyone. Here's our detailed list of the top 8 video crowdsourcing platforms you need to know:
1. Tongal
Tongal revolutionizes the traditional content creation process. It offers a platform where brands pitch their ideas or challenges, and filmmakers submit their content. What's distinctive about Tongal is its phased approach: it starts with an idea phase, followed by pitches, and then production. Essentially, it’s the general creative process but consolidated via a video crowdsourcing platform, ensuring that the final video is well-aligned with the brand’s vision.
2. MOFILM
MOFILM is not just a crowdsourcing platform, but a community of passionate filmmakers. The platform provides filmmakers with opportunities to work with major brands, enabling them to bring fresh and innovative narratives to the forefront. Additionally, MOFILM hosts events, workshops, and mentorship programs, fostering a robust filmmaker community.
3. Genero
Like Userfarm, Genero connects brands with its global community of over 300,000 filmmakers. But what’s unique is that the platform not only serves brands, but also musicians seeking music videos. Genero emphasizes diversity and inclusivity, ensuring a myriad of perspectives in the content produced.
4. CineCoup
CineCoup caters to the indie filmmaker community. Filmmakers submit teasers of their ideas, and through community voting and feedback, they compete for financing and distribution deals. Although it’s not necessarily applicable to brands looking for marketing campaigns, it's a platform that integrates crowdsourcing with the potential for real-world cinematic distribution.
5. Vidmob
More than a simple crowdsourcing platform, Vidmob operates as an agile creative platform. Brands can post projects and receive pitches from video professionals, ensuring a swift transition from concept to completion. The platform also offers real-time performance data, allowing brands to optimize content.
6. Filmaka
Filmaka, like many other video crowdsourcing platforms, mixes competition with creativity. Filmmakers are given specific themes or briefs and compete in periodic contests. Winners receive not only cash prizes but also the potential for longer-term production deals.
7. Glimmer.io
Positioned as a freelance marketplace, Glimmer bridges the gap between top-tier video professionals and brands or publishers. With an emphasis on quality, Glimmer ensures that brands find the right professionals, be it videographers, editors, or producers, to bring their vision to life.
8. Veed.io
While primarily known as an online video editing tool, Veed.io allows users to collaborate on video projects. Its simplicity and collaboration features make it a great platform for crowdsourced video content, especially for brands and influencers looking to co-create with their communities.
In a rapidly evolving digital landscape, video crowdsourcing platforms have come a long way in revolutionizing the production process. No longer confined to big production houses, today's video content thrives on collaboration, innovation, and a touch of the crowd's magic. As brands continually seek authentic narratives for their marketing initiatives, these platforms become indispensable in the world of digital video storytelling.
