User Insights Get a Major Upgrade Using Cinebody

Do you like filling out online surveys?

If the answer is no, you’re not alone. Most people don’t like filling out surveys, and a recent study by OpinionLab brought the following statistics to light: 80% of customers have abandoned a survey before completion and 52% said they would not spend more than three minutes filling out a survey.

However, that same study also revealed that 87% of survey-takers want to have a say in a company’s future products and services.

The message is a powerful one - people want their voices to be heard, but traditional surveys just don’t make the cut.

The User-Directed Content™ of Cinebody solves that problem beautifully. When used as a video insights tool, it makes other survey tools look archaic.

So, why use Cinebody over other survey options? Here’s what you get:

Real-time results.

Receive responses and insights from users as they film it. The video is uploaded immediately; no waiting. no hassle. When you need quality insights fast, nothing compares to Cinebody.

Instant feedback. Online surveys do not give you the option to interact with the participants. Video surveys are the hot new way to get feedback, but they have the same problem. However, the Cinebody app makes it easy to instantly send follow-up questions and requests through push notifications. This method allows you to fully interact with participants.

Qualitative responses.

Another major issue with traditional surveys is quality control. Many respondents rush through questions simply to get it over with, especially if there’s an incentive involved. The nature of the real-time video and feedback means you are getting genuine, considered answers every time.

Abandonment is virtually eliminated.

Users are giving feedback on their terms, on their own time. They open the app, film the response, and share it. It takes just a few minutes. The days of staring at a “time to completion” status bar are over.

What’s more, by creating targeted ads on social media with significant incentives, you’ll further improve responses and reduce abandonment rates. Something as simple as a $20 Visa gift card for a filmed response can create an incredible return on your investment.

Streamlined organization.

The video responses you receive are organized just the way you want them, by user and question. Pulling reports and creating material for agency pitches or internal presentations is fast and seamless.

The possibilities are endless.

Whether you’re conducting research for internal communications, clients, or other agency initiatives, using Cinebody for user insights opens doors to a wealth of new opportunities. Not only are you getting real-time video feedback, but you can interact with participants and actively guide the discussion. It’s a surefire way to expand your reach and get a greater ROI on your initiatives.