The 10 Authentic Recruitment Videos You NEED To See
For organizations everywhere, recruitment videos are now essential. They’ve become the go-to asset to show your values, culture and community. But this isn’t the place for big budgets and high production values, because almost every great recruitment video has authenticity at its core. UGC and a smart strategy is all you need.
Check out these 10 awesome examples and get inspired for your next recruitment campaign.
Axon - My Reason for Joining
Getting your team to explain why they’re with you and where they’ve come from instantly sets the tone. Candidates can see the caliber of people involved. Axon’s employees used to be at Amazon, Dropbox, and GE. And now they all want to be with Axon. That’s pretty powerful testimony.
iProspect - A Day in the Life
iProspect’s OURDAY series gives external candidates a genuine peek behind the curtains. Employees in 15 locations around the world used their smartphones to authentically film their full day. It’s real, approachable – and easy to execute.
S&P Global - Work-Life Balance
S&P Global found work-life balance a recurring theme in client interviews. So it decided to get on the front foot. Compilation videos featuring a range of different employees gave it a credible and relatable way to ease concerns from the outset.
Coherent - Internship Recruitment
Forward planning is critical for global companies. Coherent focuses on attracting the best possible interns – and it leans on its existing interns to do it. These recap videos offer a perfect insight into the Coherent intern experience. It’s great ammo for future recruitment!
Zynga - Celebrating Diversity
Does your organization support diverse perspectives and ideas? Get the cameras rolling and showcase your employees. Zynga sets a great example with this video. Candidates know they’ll be welcomed from the outset.
Blue Prism - Growing Underrepresented Groups
Across most tech companies, women remain an underrepresented group. Blue Prism knew this – and decided to tackle it head on. It enlisted female employees to produce day-in-the-life and insight videos about their daily working experiences. A great strategy!
Celonis - Scrollable Content
Show, don’t tell. That old writing advice works even better in video, especially with a younger audience. Celonis hit the mark perfectly, embracing TikTok culture to produce great ‘scrollable’ content that shows exactly what it’s like to work at its offices.
Mettler Toledo - Showing the Job
Not every job is glamorous. But they’re all important. Mettler Toledo gives candidates a real-world look at exactly what their shifts might involve with this detailed video series. So everyone knows exactly where they stand from the start.
Dell - My New Office
The best candidates on the market look beyond the job spec. They want the whole experience. So when you’ve got facilities you can shout about, like Dell, these office tours are a great way to showcase the entire package.
Thomas Jefferson University - Attracting Students
Employers aren’t the only organizations that need to recruit. Each year, universities need a fresh batch of students – and competition is fierce. Thomas Jefferson University hits it out of the park with authentic videos highlighting specific majors with the students completing them. Footage from overseas experiences adds a stellar extra touch.
The lesson is clear: stop worrying about polished, high production recruitment videos – and start getting real instead. Load authenticity into your recruitment videos and you’re more likely to find best-fit candidates. People that really resonate with your company, its ethos, and how you work. And that can only be good for your future.
