In today's competitive market, influencer video production has become a game-changer for brands looking to amplify their reach and engage their target audience. Ohio-based marketing agency Interrupt has proven that anyone can succeed with influencer video production, even if you think your brand is too "boring." In this article, we'll delve into the success story of Interrupt's client, SPAX screws, and how they harnessed the power of user-generated content marketing through their innovative SPAX Crew program.

The SPAX Crew Program: Turning DIYers into Brand Advocates

nterrupt turned the spotlight on DIYers and trade professionals by creating the SPAX Crew program. And it twisted every last ounce of gold out of this band of video creators by getting them to use Cinebody to film their latest projects. By highlighting all the different ways SPAX helped them amplify their craft, the Crew members instantly became the brand’s most powerful advocates.

“Once we recognized how many SPAX fans wanted to share their experiences and SPAX projects, we decided to launch the SPAX Crew program,” says SPAX project manager Shyla Helmintoller. “It’s for those who give a damn. We launched it in November 2019 (with this cool video), and it’s been growing ever since.”

“In the past we had one pro who was extremely good on camera and who constantly shared SPAX-related content,” explains SPAX copywriter Ernest Turner. “This is the next iteration of that work. This program, along with Cinebody, has super-charged our ability to recruit pros to share content.”

Unleashing the Power of User-Generated Content

SPAX was quick to realize the power of its community. Throw in a few smart moves along the way, and it now has a fully-firing user-generated content marketing machine that produces collateral all-year round.

How does it work? It couldn’t be simpler.

First, all members of the SPAX Crew are asked to sign up for Cinebody through a simple link. This makes onboarding quick and easy.

Streamlined Workflow for Seamless Content Creation

Once the Crew member has downloaded the app, all the settings for SPAX films (orientation, camera specs, etc) are already in place.

And any footage they shoot is automatically uploaded, giving SPAX the ability to review footage in real-time, edit it accordingly, and distribute a constant stream of powerful videos across all its social channels – without having to spend a small fortune on an army of video crews trekking across the country.

Continuous Growth and Future Prospects

“We got a ton of submissions to start and continue to get even more as we promote the program on social media and share SPAX Crew members’ work,” says Shyla.

SPAX is already planning to use Cinebody to launch a new sample program and has its eyes set on a separate unboxing project. It’s even planning to introduce gamification on the platform, with contests and prizes to drive continued engagement. 

Embrace Influencer Video Production to Stay Ahead of the Competition

The SPAX success story stands as proof of the potential of influencer video production for brands across industries and sizes. Embracing user-generated content marketing can unlock new avenues of growth and enhance connections with your target audience, regardless of your brand's unique characteristics. Don't wait for your competitors to seize the opportunity; take inspiration from SPAX and embark on your influencer video production journey today.