Almost 60% of us spend a third of our adult life at work, according to the World Health Organization, so company culture has never been more important. But while employee videos are the perfect way to show off your environment, trying to create them on a global scale with authenticity and budget control has proved impossible…until now.

Global digital and SEO agency iProspect, part of the Dentsu Aegis Network, has revolutionized employee videos by venturing into the world of user-directed content – with remarkable results.

Through 17 employees across nine different countries, it has produced a series of ‘Day in the Life’ employee-made videos for its OURDAY campaign. OURDAY – and each of the videos produced under its banner – offers a window into working at iProspect offices around the world, giving potential recruits a valuable insight into the company’s culture and reinforcing the business’s strategic branding direction.

But instead of using a traditional film crew, each video was shot by the employee, showing everything from sunrise to sunset during a typical working day. Through its innovative approach to employee videos, iProspect has created a new opportunity for employers with offices around the world.

· With each chosen employee filming through their smartphone, no camera crew was needed. Imagine the costs of sending film crews to 17 different employees in nine different countries. Thankfully, iProspect didn’t have to!

· All the footage generated by each of the 17 employees was automatically uploaded to the cloud. From a base in Denver, Colorado, a remote editor quickly got to work on assembling each edit and telling each unique OURDAY employee video with a consistent look and feel.

· Finally, using the Cinebody app meant that communication was quick and effective. Each of the employees who filmed their story could be sent immediate feedback and personal direction, guaranteeing that every shot needed for the final edit was captured on the day.

In fact, the OURDAY videos have proven such a hit that more iProspect offices around the world are keen to get involved. Two more Canadian employee videos are already in production, with a raft of others set to follow.