Whether you work in the travel industry, professional conferences or experiential marketing, influencers have never been more important to getting your message heard. Simply by introducing your product to their audience, influencers can provide your brand with social proof and credibility to a receptive and well-targeted network.

It can be quick, easy and cost-effective to leverage your influencers for huge social media returns. All it needs is smart thinking – and smart technology. But how do you devise a strategy to ensure your influencers actually post content from your event? And how can you work to ensure you enjoy the most possible exposure?

Unleashing the Potential: A Case Study

At a recent fashion show in Scottsdale Fashion Square, property management company Macerich hosted 14 influencers. Each was contracted to post their own social content from the event. But where Macerich’s strategy excelled was in having each influencer shoot their footage with Cinebody.

Empowering Influencers with Cinebody

Macerich's innovative approach involved having each influencer film their footage using Cinebody. This meant that all clips were automatically uploaded to the cloud, giving Macerich instant access to the full catalog of content captured.

With four members of the Macerich team also filming and uploading footage through Cinebody, shots from 18 different perspectives were readily available.

Comprehensive Coverage and Personalized Guidance

Macerich left no stone unturned in capturing the essence of the fashion show. Everything from the main fashion show to side events like beauty bars were filmed. And where any shots were missing, Macerich was able to cover all bases by sending quick and personal messages of direction and encouragement to each individual influencer. These same messages also guided the influencers to film specific aspects of the event to post to their own social channels.

Showcasing the Complete Fashion Experience

As a result of their well-executed strategy, Macerich successfully showcased the entire fashion experience without the need for a large, expensive film crew. And because the influencers used Cinebody, Macerich enjoyed the easiest possible route to producing a final video quickly after the event concluded.

So while Macerich was able to leverage influencers with ‘live’ posts during the event, it also repurposed their content with a recap video that was effortless to coordinate thanks to Cinebody’s ability to automatically gather all the footage generated by each influencer.

Unlocking the Potential for Your Next Event

Could user-directed content and the unique power of Cinebody unlock your next event?

Inspired by the success of Macerich, you too can harness the power of user-directed content and the unique capabilities of Cinebody to unlock the full potential of your own events. By seamlessly integrating influencer-generated content, you can amplify your event's reach, engage your target audience, and create a lasting impact.

Investing in influencer event marketing positions your brand at the forefront of social media conversations, ensuring your message resonates with an attentive and receptive audience. Embrace the possibilities offered by user-directed content and leverage the remarkable capabilities of Cinebody to elevate your next event to new heights. The opportunities are limitless.