The ultimate video production tool is portable, rests in your pocket, and millions know how to use it. Yes, it’s the iPhone… and it’s only going to get better.

Unveiling the Potential

It’s been more than 13 years since Steve Jobs stood on a stage in San Francisco and reinvented cell phones around the world. But while observers went crazy at their first glimpse of the iPhone, nobody realized quite what was in store from a content creation standpoint – especially with regards to video production.

The Rise of Video Capabilities

It took a few years for it to hit its stride when it came to video, but fast forward to 2014 and things really started to get interesting. The iPhone 6 was the first model to be able to shoot 1080p video – at either 30 or 60 frames per second – bringing professional quality video to one of the world’s most popular devices.

Pushing Boundaries

The iPhone 11 Pro, with three lenses (made by Sony), impressive image stabilization, and ultra-fast 5G speeds, has made it a staple of every film crew’s arsenal. It’s no wonder that full-length feature films are being shot on them. 

Adapting to the Times

Add to that trend both the production lockdown during COVID, which forced everything from commercials to late night shows to be produced on computers and smartphones, along with the most recent iPhone SE that can film 4K resolution at up to 60 frames per second for only $399, and there’s no limit to where smartphone video production can go.

Challenging the Status Quo

Even mainstays like GoPro – a tool used by just about every production crew on the planet – might be getting twitchy at how fast the iPhone camera is developing. The beauty is its accessibility. Whether you’re part of a formal film crew or a single-person shooter capturing your own special moments, the potential is unreal.

Expanding Horizons

Techniques like timelapses and other unique shots, including multi-camera simultaneous filming with Filmic Pro, are now within anyone’s reach. In fact, there wouldn’t even be a demand for professional quality apps like Filmic Pro if the iPhone wasn’t fast becoming such a professional video production tool.

Embracing the Future

With rumors circulating about the inclusion of a time-of-flight camera in future iPhone models, the excitement continues to build. While traditional high-end cameras often carry hefty price tags ranging from $25,000 to $50,000, the iPhone bridges the quality gap while being significantly more affordable. Furthermore, with established manufacturers like Sony collaborating on iPhone lenses, the direction forward is crystal clear. 

A Path to Success

iPhone quality is heading in one direction only. Better lenses, pro features, and 5G connectivity – all at a consumer-friendly price. It’s obvious that this will be the go-to video production tool for years to come.

In conclusion, the iPhone's journey from a revolutionary mobile phone to an unrivaled video production tool is a testament to the constant innovation and technological advancements. Its accessibility, coupled with remarkable capabilities and affordability, positions the iPhone at the forefront of the industry. As the world of video production evolves, the iPhone will undoubtedly remain an indispensable companion for professionals and enthusiasts alike.