These days, the best way for jobseekers to get their foot in the door is through a browser window. Professional networking platforms like LinkedIn, Glassdoor, Indeed, and others have exploded in popularity among people looking for a new position, and employers looking to fill them.

The Power of Video in Recruitment

According to this article, 87% of recruiters use LinkedIn on a regular basis, and as of 2021, 122 million job interviews were scheduled or facilitated via the platform. And that’s just LinkedIn. Aside from just having a presence on LinkedIn and other sites like it, how and why should brands be using video to enhance recruitment strategies there? And how can their current employees help make these videos? See for yourself. Here are some examples of companies that tapped into user-generated content to enhance typical job posts and reel in higher-quality candidates like trophy marlins.

1. Axon: Empowering Employees to Share their Stories

As a brand with a bold mission to “make the bullet obsolete,” Axon Industries needed employees just as bold. To find these diamonds in the rough, Axon knew they’d need a refined recruitment strategy designed to attract more motivated prospects. Who better to demonstrate this high level of motivation than the fully engaged Axon employees themselves? And what better way to clearly communicate this info than video? Axon used Cinebody to connect with and direct employees across the world on how to shoot videos of themselves sharing why they joined the company, what it has enabled them to accomplish and how they strive to fulfill the Axon mission. That footage was then uploaded to the cloud where it could be instantly accessed and used in a series of mashups and authentic individual employee vignettes that were then distributed across Axon’s various networking and recruitment channels. The results were 1,000+ hires in an incredibly short amount of time.

2. NewMark Merrill: Repurposing Existing Footage for a Stronger Message

Instead of generating completely new content for their recruitment efforts, NewMark Merrill remastered what they already had. Using recycled employee-generated footage from an old Cinebody project, this property management firm was able to repurpose existing video assets to assemble a company culture video that could be used to attract prospective employees looking to work in a collaborative and community-oriented setting. This repurposing of footage just goes to show you the shelf-life of employee-generated content doesn’t have to be limited to one use. The variety this spontaneous, self-directed material creates is endless.

3. Blue Prism: Showcasing the Human Side

This Intelligent Robotic Process Automation company wanted to show their human side. Instead of telling you what it was like to work at their company, Blue Prism had employees from different countries and ethnic backgrounds film day-in-the-life footage that showed you. All subjects were provided the same shot list asking them to film their lives in and out of the office. No matter where they were located, all their footage was quickly uploaded to the cloud so it could be polished into vignettes showing what all Blue Prism allows employees all over the globe to accomplish at work and outside of it. The result was a wide variety of recruitment videos that didn’t feel like recruitment at all and saw impressive engagement on LinkedIn.

Embrace the Power of Recruitment Videos

Now that you've seen the impact of recruitment videos, it's time to assess whether your company has the talent and resources to produce compelling video content. By leveraging software platforms like Cinebody and implementing the tactics discussed above, you can elevate your recruitment strategies and attract top-tier talent. Embrace the potential of recruitment videos, and unlock new opportunities to connect with candidates on a deeper level.