Most people familiar with corporate communications know the routine. Gather up a bunch of talking heads in the office, feed them a script with a bunch of company lines, then film them robotically reading those lines with the least amount of enthusiasm possible in as few locations as possible to save a little green. Big mistake.

Especially when it comes to HR videos and other recruitment materials, wouldn’t it be better to call upon your own employees to speak from their heart? To give prospective applicants a real feel for the people who work there, and show them what every employee and every office is all about? Well, that’s what S&P Global did with the help of the History Factory.

For starters, the History Factory is an agency that works with some of the largest organizations on the planet to help them tell their story. And S&P Global, an international financial and analytics corporation, had quite the story to tell potential job candidates across the world. This Fortune 500 Company wanted to use their biggest strength – their employees – to attract even more quality candidates to the organization.

With the help of History Factory, a leading crowdsource company, and the innovative Cinebody software, S&P Global revolutionized their video production process by tapping into the creative potential of their own employees spread across 70 offices in 35 countries. Instead of incurring significant expenses to send camera crews to capture highly scripted segments in each remote location, Cinebody empowered every participant to become a filmmaker. Regardless of their geographical distance, employees simply needed to download the Cinebody app on their smartphones, follow a flexible shot list that provided guidance on camera settings and subject matter, and effortlessly upload their video files to the cloud for seamless editing by the History Factory team. This collaborative approach transformed S&P Global's video productions into authentic and diverse representations of their global workforce.

The results were nothing short of fantastic. All the individual employee vignettes highlighting the culture within the company really helped sell all the amazing benefits of working at S&P Global. Like the generous work-life balance. The acceptance of people from different backgrounds. And the overall enthusiasm employees bring to work each and every day, wherever they are.

“It was a pretty large undertaking producing 20+ videos in such a short amount of time, and I’m really proud of the end product,” said John Haffey, Account Manager at the History Factory. “It’s a bit of a different spin than you’re used to seeing with recruitment videos and web content. A spin I believe will only continue to help S&P Global grow.”

Regardless if your company is big or small, you could really benefit from incorporating tools like Cinebody into your video production workflow. It’s worked for S&P Global and other companies like Axon. These tools provide a simple way to celebrate the employee diversity and inclusion that have finally become the name of the game.