Using Community Content to Help with Fundraising and Awareness
Today, more than ever before, technology has given communities the ability to connect and grow. And when it comes to uniting people in a common cause, Cinebody is making it easy for organizations to come together through video.
As one of the largest volunteer-based non-profits, Operation Smile provides free cleft lip and cleft palate surgeries to people in places of need. Recently, they wanted to highlight their efforts for their supporters. Using Cinebody’s User-Generated Content, Operation Smile collected multiple stories from student volunteers attending medical missions in Morocco and India, resulting in some truly inspirational and emotional footage.
“We saw the opportunity to tap into the passion of our volunteers, who do such an amazing job of capturing their mission moments for their own social feeds,” said Katherine Wallace, Brand and Content Director for Operation Smile. “Through Cinebody, we’re able to orchestrate that content to provide the most genuine and authentic behind the scenes, straight from the people who make this work possible – which all lends itself to creating stronger connections with our audiences, helping us promote greater awareness about cleft conditions and raising much-needed funds.”
It’s this remarkably efficient way to share and curate video that made Cinebody the only choice for The Leukemia & Lymphoma Society’s (LLS) Team in Training campaign, the leading endurance and training program that raises funds to support cancer research. Through premier endurance challenges like “America’s Most Beautiful Bike Ride,” Team in Training teammates help LLS support lifesaving research, patient support and education, and advocacy efforts that benefit blood cancer patients.
For Barbara Cirella, Senior Director of Marketing, the power of community video is essential to the cause. “Each and every member has a powerful story to tell,” said Cirella. “Many teammates are survivors or train in honor of a loved one who has been touched by cancer. These truly inspirational testimonials create a united message of hope, strength, and resilience, and only Cinebody could help us achieve this quickly and efficiently.”
From non-profits and charitable organizations, to schools, religious outfits, and health organizations, the benefits of Cinebody are clear. This is not simply a tool to create multi-user content. This is a way to empower the members of these communities, giving them a united voice that advances and celebrates their message and mission. In short, it’s purpose-driven content; and it’s changing the way communities come together to raise hope, awareness, and the funds needed to grow and prosper.
“When we created Cinebody, we were confident this technology could unite organizations through the authentic stories of its members,” said Cinebody CEO Scott McDonald. “But the impact of these collaborations has surpassed even our expectations…and we’re honored to be a part of it.”
