We always knew authentic content marketing was a gamechanger – and now new research has proved it.

Bazaarvoice went straight to the source. It asked consumers around the world whether they prefer to see real user photos of the products they buy. Or whether they’d be more attracted to the polished aesthetic of professional imagery.

The results weren’t even close. User-generated content got the nod from almost three-quarters (74%) of those asked. And 62% said they’re more likely to buy something if they can see customer videos and photos first. That’s because they trust the word of their fellow shopper more than a retailer looking to make a quick buck.

So with consumers in the US, UK, Canada, France, Germany, and Australia all saying the same thing, there’s only one question that matters…

Capitalizing on Authentic Content Marketing

Retaining software like Cinebody enables you to tap into your consumer base anywhere in the world. With a large bank of authentic content marketing to choose from, you’re likely to be able to push up consumer confidence – and your bottom line.

Boosting Participation with Enticing Incentives

To encourage participation in user-generated content, you can also offer incentives such as discounts or gift cards for the ‘Best Clip of the Week.’ This tactic is a surefire winner and a great way to maximize participation in user-generated content. You can even feature these incentives within the ‘Bonus’ section of the Cinebody app.

Harnessing Ambassadors for Stellar Content Creation

 We also see brands leveraging their ambassadors and transforming them into content ambassadors. Whether influencers, sponsored athletes, or just selected individuals, their role as the brand’s go-to content army means they’re constantly being invited to Cinebody projects. You simply provide your ambassador with a project link. It’s the easiest onboarding you’ll see!

When your ambassador logs in, they’ll see a shot list and your direction on the talking points you’d like them to cover. This makes sure both your visuals and audio are accurate representations of your brand and product. It takes away the stress of having to think about what to shoot or say 

And with the subsequent footage automatically uploaded to the cloud, your marketing team will soon be flooded with exactly the type of authentic consumer content that buyers prefer. Whatever your strategy, UGC is (and should be) a key facet of your content plan.

Conclusion

In a world where authenticity prevails, businesses must adapt their marketing strategies to align with consumer preferences. The research has spoken, and it is clear that authentic content marketing holds immense potential for success. By utilizing platforms like Cinebody, encouraging user participation through incentives, and leveraging ambassadors for content creation, businesses can unlock new heights of success in the digital landscape. Embrace authentic content marketing today and witness the transformation it brings to your brand.