Now that the world is entirely digital, the emphasis on visual content has reached unprecedented heights. Photos, infographics, images, animations, videos, it’s all being consumed at continuously increasing rates. And with video reigning supreme in both marketing and internal & external communications endeavors, businesses are increasingly seeking affordable video production services. 

The reasons are simple. Not only do these services cater to the ever-growing need for engaging content, but they also align perfectly with bottom-of-the-funnel marketing strategies. But, the real charm lies in the authenticity that affordable video production can offer.

Authenticity: The Heart of Modern Marketing

In the realm of marketing, authenticity is not just a buzzword; it's a necessity. Consumers today are savvy; they seek genuineness and can easily distinguish between authentic messaging and overt advertising. This is where affordable video production services shine. By leveraging the tools at your disposal – like smartphones and remote video production software – businesses can produce content that resonates with their audience's desire for authenticity while not breaking the bank.

The DIY Approach: Empowering Businesses with In-House Video Production

The advancement in technology has democratized video production. Today, high-quality videos can be produced using just a smartphone. Seriously! This DIY approach is not only cost-effective, but also allows for greater control over the content. Companies can now quickly produce videos in-house that they would’ve had to outsource only a few years ago. Whether it's for internal training purposes, or for an Instagram story, these technological advancements have eased the production learning curve, allowing businesses to stay relevant, responsive, and keep up with the video needs of their communication strategies.

The tools in-house video marketers should have at their disposal:

Incorporating affordable video production into your content creation strategies is simple and straightforward. You just need to gather the readily available tools so that you can create content internally with your team. This includes:

1. Smartphones
Modern smartphones are equipped with high-quality cameras capable of shooting in 4K (and even higher quality), making them a primary tool for DIY video production. 

2. Editing Software
Tools like Adobe Premiere Pro, Final Cut Pro, and more affordable or free options like iMovie and OpenShot, provide robust editing capabilities. There are even apps for video editing that you can download on your smartphone for on-the-go editing.

3. Stabilizing Gear
To enhance the quality of smartphone videos, stabilizers like gimbals can be used to ensure smooth footage.

4. Lighting and Audio Equipment
Good lighting and clear audio are crucial. Portable lighting kits and external microphones compatible with smartphones are useful for improving video quality.

5. Cinebody
Cinebody is a platform that enhances smartphone video production. It allows users to direct, capture, and produce content remotely, making it a valuable tool for businesses adopting the DIY approach. Their software facilitates the collection and management of video content, useful for companies looking to streamline their in-house production process.

Affordable video production services are more than just a cost-saving measure; they are a strategic tool in the arsenal of modern businesses. They foster authenticity, enhance communication, and empower companies to produce timely, relatable content. By embracing these services, businesses can effectively connect with their audience, strengthen their brand identity, and achieve their marketing goals with greater impact.