How Cinebody helped Celonis scale their employer branding video content output.
The Client
Founded in 2011, Celonis is an American-German SaaS data processing company improving the business processes of clients all over the globe. Specializing in process mining and execution management software, Celonis reveals & fixes the inefficiencies that most organizations can’t see.
The Ask
With a growing workforce as global as their clientele, Celonis needed to generate employer branding videos to help showcase why working at the organization is so cool, and to attract the right talent to their team. Since the logistics, schedules, and budgets of traditional video production didn’t allow for filming all across the globe, they needed a solution that allowed them to capture video content in numerous locations, as well as ensure that what was filmed was super authentic and employee focused. So, Celonis turned to Cinebody…and they won the Talent Brand Alliance “Best Use of Talent Brand Tools & Tech” award in 2022 in the process.
The Results
Empowering
Employees
With Cinebody, Celonis employees are the filmers, empowering them to share stories that are real, human, and most importantly, authentic
Total Brand
Control
From project briefing to finalization, Celonis has complete control of every video produced, ensuring that it looks & feels like the brand
Award Winning
Content
Besides scaling their employer brand video content output, Celonis won the 2022 Talent Brand Alliance Award for their implementation of Cinebody
70% Time
Savings
Cinebody streamlines employee onboarding & filming guidelines for Celonis video projects, saving approx. 70% of time in the pre production stage
The Cinebody Video Process
To produce award winning, employer branding video content, Celonis implemented our signature Cinebody Video Process.
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After learning the details of each Celonis video initiative, their dedicated Cinebody producer developed a remote video production plan that was both efficient & simple to implement.
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The Cinebody team then worked closely with Celonis to implement the plan, developing a high-level structure for the video, building a shot list, and educating selected, global employees on both how to best film themselves & what to film.
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Armed with the specific shot list and plan, the Celonis global employees filmed all footage within Cinebody, where it auto-uploaded to the cloud. The dedicated Cinebody producer checked in regularly to send specific filming direction & tips throughout the filming process, ensuring all content needed was filmed, while updating the Celonis team on project progress.
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As filming wrapped up, the Cinebody team kicked off editing with already approved music & custom motion graphics. Each video went through two rounds of revisions to ensure that the correct, authentic messaging was conveyed and that the look & feel was on brand for Celonis.
“The key to having a good story is to believe in the story you are sharing, and Cinebody has allowed us to focus on the story, focus on the storytelling, and keep growing our content strategy. ”
- Emma Munoz Descalzo, Talent Marketing Content Specialist at Celonis
See some of the videos
Unique cities, unique employees, and authentic content made each of these Celonis employer branding videos engaging & impactful.
S&P Global | Jennifer
S&P Global | Worklife Montage
S&P Global | Edgar
Get started with Cinebody
Ready to see how the User-Directed Content process can elevate your video production workflow? Schedule a personalized demo to learn more about Cinebody.