The power of authentic video content!
How Cinebody became the primary video content tool for Canadian Business Banking at BMO Bank of Montreal.
Bank Of Montreal
The Ask
In 2022, the Canadian Business Banking division of BMO turned to Cinebody to produce a handful of videos centered around their frontline sales employees to provide a bit of recognition & visibility across the organization. The authentic video content that Cinebody helped to create not only generated an immediate, positive response throughout the organization, but also helped break down the barriers between headquarters and the frontline team, increasing overall engagement. Since the videos resonated so well with their audience, the BMO team leaned into Cinebody as their primary vehicle for their internal comms video content strategy going forward.
The Client
BMO Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company, founded in Montreal in 1817. It’s the 8th largest bank in North America by assets, providing personal & commercial banking services to more than 12 million customers.
The Results
Zero Crew
By leveraging BMO employees & clients as the filmers, Cinebody captured authentic, real stories from the people on the ground, without a single crew member
Quickturn Video
Once filming wrapped on a project, the Cinebody team dove into post production, turning around a first version of a video for initial review within 36-48 hours
Content Team
After executing the initial four videos, Cinebody became the primary video content strategy for the BMO team, producing videos across multiple avenues and verticals
87% Savings
With no camera team, equipment, or travel expenses, BMO saved approx. 87% on their annual internal comms video content budget with Cinebody produced videos
The Cinebody Video Process
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After learning the details & storyline vision from the Bank of Montreal team, their dedicated Cinebody producer developed a remote video production plan that was both efficient & simple to implement.
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The Cinebody team then worked closely with the Bank of Montreal team to implement the plan, developing a high-level structure for the video, building a shot list, and onboarding their selected employees on both how to film & what to film for the project.
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Armed with the specific shot list and plan, the Bank of Montreal employees filmed all footage over the course of a few weeks, where everything they captured auto-uploaded to the cloud. Their dedicated Cinebody producer checked in regularly to send specific filming direction & tips throughout the filming process, ensuring all content needed was filmed.
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As filming wrapped up, the Cinebody team kicked off editing with already approved music & custom motion graphics. A first version of each video was generally delivered within 36 hours for review, with finals following soon after for both internal and external distribution.
To produce each video quickly, affordably, and entirely remote, we implemented our signature Cinebody video process with the BMO Bank of Montreal team.
“Working with Cinebody has really become our primary video strategy here. We’ve really found that the authenticity of the videos resonates with our audience, and we’ve really leaned into that. ”
- Rob Mencel, Director, Business Banking Sales Force Effectiveness at BMO Financial Group
See some of the videos
From engaging frontline sales team profiles to authentic, client stories, BMO Bank of Montreal leverages Cinebody to really show the emotion, the power, and the value behind everything that they do.
S&P Global | Jennifer
S&P Global | Edgar
S&P Global | Embracing Diversity
Get started with Cinebody
Ready to see how the User-Directed Content process can elevate your video production workflow? Schedule a personalized demo to learn more about Cinebody.